WFCA Wins Global Western Union eCRM Pitch
As part of Western Union’s ongoing commitment to communicate regularly to all registered and potential customers globally, the company pitched their global eCRM business to a number of Agencies with Integrated Agency WFCA securing the win.
Tunbridge Wells, United Kingdom, May 11, 2012 --(PR.com)-- The project is part of a wider business objective to increase the dialogue with its huge customer base and will use the Agency’s Buying Journey™ model to create highly personalised and interactive bi-monthly e-newsletters for 1 million + contacts in 21 countries and 13 languages. The Buying Journey™ is WFCA’s unique strategic model designed to establish the greatest point of influence for each transaction type and increase response rates by using key purchase barriers/levers to fine tune creative and content to optimise consumer relevance.
CRM Manager Agne Domarkiene said of the decision: “WFCA has great experience working with Western Union and with e-newsletters in particular. (Our decision) was based on the quality of proposal, experience, excitement and value for money.”
A global leader in payment services, the Western Union® Money TransferTM service is available in more than 200 countries and territories around the world, processing on average more than 1 million transactions a day.
CRM Manager Agne Domarkiene said of the decision: “WFCA has great experience working with Western Union and with e-newsletters in particular. (Our decision) was based on the quality of proposal, experience, excitement and value for money.”
A global leader in payment services, the Western Union® Money TransferTM service is available in more than 200 countries and territories around the world, processing on average more than 1 million transactions a day.
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WFCA Integrated Ltd
Nick Adams
01892511085
www.wfca.co.uk
Nick Adams
01892511085
www.wfca.co.uk
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