PageHub Deliver Game-Changing Campaign App for the RSPCA

Brighton, United Kingdom, May 11, 2012 --(PR.com)-- PageHub, the social app and insight platform for brands, have this week delivered the "Animal Welfare Report Card" for the RSPCA, making them one of the first organisations to utilise Facebook’s Open Graph, and giving users the opportunity to rate the Government’s performance on Animal Welfare policy.

The app launched on Tuesday, allows users to fill out a virtual report card on the Government’s latest animal welfare policies; scores are automatically shared with a user’s friends via their timeline, encouraging others to rate policies.

James Wood, founder of PageHub said: “We’re really excited to be helping the RSPCA pioneer in using the Social Graph to promote their work.

“The RSPCA are really leading the way in integrating the social graph into their campaigning, with the launch of this new Facebook app.”

Running on the PageHub platform, the app allows users to support and promote causes with their Facebook friends in a frictionless way, and the RSPCA to manage the app using the PageHub dashboard.

Violet Donohoe, Political Campaigner for the RSPCA said that the launch of the app marked a change in the way the RSPCA campaigned: "We recognise that people who care about animal welfare are likely to associate with people of a similar disposition. The PageHub system is a perfect fit.

“The RSPCA have little manpower to monitor and moderate. PageHub have managed to create a user friendly platform simple to use for 'non-techy' types.

“The integration of the Facebook open graph was an idea brought to us by PageHub as a means of amplifying the way participation in our campaign was communicated.”

The RSPCA have also published their "school report" for the Government and have also made this available on Facebook. The app has increased engagement with the RSPCA on Facebook by an average of 300%.