Growth Accelerates for Lasso CRM Home Builder Software in First Four Months of 2012 26 More Home Builders and Developers Choose Lasso Real Estate CRM Software

Vancouver, Canada, May 11, 2012 --(PR.com)-- Lasso Data Systems, the recognized leader of Customer Relationship Management (CRM) solutions for the real estate home building industry, has announced that in just the first four months of 2012, twenty-six more homebuilders, developers and sales agencies selected Lasso’s CRM home builder software for their residential development projects and communities.

Homebuilders and developers globally are increasingly selecting Lasso as their CRM software system to optimize lead capture and management, nurture prospects through the buying cycle and streamline purchaser and inventory management across a spectrum of single and master planned communities, urban high rise, suburban condo, plus a variety of destination resort properties.

New clients in the United States include Gehan Homes, Goodall Homes, Woodbridge Pacific, ICI Homes, Adams Homes, Tuskes Homes, Nies Homes and Sudhoff Properties, a leading Houston based new home sales & marketing agency. Lasso added several leading real estate developers to their Canadian portfolio including the Fram Building Group, Ledingham McAllister, Rize Alliance Properties and The Century Group. Baha Mar, a unique Caribbean destination resort featuring upscale residences in all four major hotels on the property, chose Lasso to manage reservations and inventory allocation globally.

“Online marketing, the internet and buyers that are more informed than ever are all contributing to transform how new residential developments are bought and sold, which continues to reinforce the importance of using software technology like Lasso CRM to ensure that leads and prospects are captured, tracked and nurtured through the relationship building and entire buying process,” stated Dave Clements, Lasso CEO, “We are extremely pleased with the strong market endorsement of our real estate CRM solutions by builders, developers and agencies across North America and internationally,” added Clements.

Lasso CRM software has the capability to capture leads from multiple online sources and has built-in lead nurturing functionality such as sales process management, email marketing, lead intelligence and analytics that even notifies sales reps by email whenever leads return to the builder’s website. “These types of features provide our clients the opportunity to radically improve sales velocity, conversion rates and to really differentiate themselves in today’s highly competitive environment,” explained Clements.

About Lasso Data Systems:
Lasso Data Systems is the leading developer of “on-demand” CRM real estate software for new home builders and developers. Lasso, deployed on thousands of residential projects globally, equips home builders and sales agencies to convert prospects to purchasers and to sell their developments faster and easier. The company’s software manages potential homebuyers online from interest list to occupancy including marketing, sales, inventory and contract management. Lasso works equally well for diverse developments from urban high-rise to suburban townhomes, single and master planned communities, and destination resorts. Lasso is designed for ease of use, rapid deployment and pay by usage to maximize each client’s ROI and reduce their technology and financial risk. www.lassodatasystems.com