New Brand Positioning Jumpstart Toolkit Helps Businesses Easily Differentiate Their Business
Do-it-yourself brand positioning toolkit to easily self-identify your business's differentiation and craft an elevator pitch and key messages.
Los Angeles, CA, May 12, 2012 --(PR.com)-- Brand Positioning Do it Yourself! today announced the world’s first and only do-it-yourself brand positioning toolkit for organizations of all sizes – especially small businesses. This easy-to-use toolkit guides you step-by-step through the process of identifying your key differentiation and then crafting a full messaging platform – elevator pitch (aka positioning statement), key messages, proof points and customer value propositions.
The Brand Positioning Jumpstart Toolkit http://brand-positioning.org/toolkit/ features 15+ brand positioning templates, formulas, samples and guides to help business owners and marketing professionals assess their business against key competitors, identify their business’s key differentiation, and craft a highly distinguishing elevator pitch, and set of key messages, proof points and customer value propositions. http://brand-positioning.org
“The toughest part for most businesses today, big and small, is getting noticed, not coming up with an idea for a business,” said Dan Hoff, former VP of Marketing and Managing Partner for Blinding Rain, LLC, a boutique mobile app developer based in Seattle, Washington http://danlhoff.blogspot.com. “Let’s face it, no matter what business you are in, it is crowded, noisy. It is tough to let your target customers know who you are, what you do and why they need you, your service or your product.”
Hoff added, “A toolkit is a clever idea based on the premise that small businesses - and marketing people too - could use an in depth, comprehensive and affordable do-it-yourself resource kit for brand positioning. The Brand Positioning Jumpstart Toolkit is a well thought out and extremely comprehensive set of first-class do-it-yourself tools, references and informational guidance. Whether you are a new business, a small operation, a large company, are new to marketing and need to know how to brand your products, or you are a seasoned professional looking for that go-to reference package, this is a ‘must have’ reference toolkit for you. I, for one, will treasure this toolkit as part of my professional library of resources for years to come.”
Kevin B. Levi, the primary architect behind the Brand Positioning Jumpstart Toolkit, is the author of two business books – Differentiate or Diminish, and Selling Your Distinction. He is also a featured columnist on smallbusinessbranding.com and marketingprofs.com.
Dan Hoff is a marketing professional who recently reviewed the Brand Positioning Jumpstart Toolkit. He did not contribute to the creation of the toolkit. Dan has over 20 years of software and technology marketing experience and a knack for discovering the best path to market for new and innovative products.
The Brand Positioning Jumpstart Toolkit http://brand-positioning.org/toolkit/ features 15+ brand positioning templates, formulas, samples and guides to help business owners and marketing professionals assess their business against key competitors, identify their business’s key differentiation, and craft a highly distinguishing elevator pitch, and set of key messages, proof points and customer value propositions. http://brand-positioning.org
“The toughest part for most businesses today, big and small, is getting noticed, not coming up with an idea for a business,” said Dan Hoff, former VP of Marketing and Managing Partner for Blinding Rain, LLC, a boutique mobile app developer based in Seattle, Washington http://danlhoff.blogspot.com. “Let’s face it, no matter what business you are in, it is crowded, noisy. It is tough to let your target customers know who you are, what you do and why they need you, your service or your product.”
Hoff added, “A toolkit is a clever idea based on the premise that small businesses - and marketing people too - could use an in depth, comprehensive and affordable do-it-yourself resource kit for brand positioning. The Brand Positioning Jumpstart Toolkit is a well thought out and extremely comprehensive set of first-class do-it-yourself tools, references and informational guidance. Whether you are a new business, a small operation, a large company, are new to marketing and need to know how to brand your products, or you are a seasoned professional looking for that go-to reference package, this is a ‘must have’ reference toolkit for you. I, for one, will treasure this toolkit as part of my professional library of resources for years to come.”
Kevin B. Levi, the primary architect behind the Brand Positioning Jumpstart Toolkit, is the author of two business books – Differentiate or Diminish, and Selling Your Distinction. He is also a featured columnist on smallbusinessbranding.com and marketingprofs.com.
Dan Hoff is a marketing professional who recently reviewed the Brand Positioning Jumpstart Toolkit. He did not contribute to the creation of the toolkit. Dan has over 20 years of software and technology marketing experience and a knack for discovering the best path to market for new and innovative products.
Contact
Brand Positioning Do it Yourself
Kevin Levi
805-358-5388
brand-positioning.org
Kevin Levi
805-358-5388
brand-positioning.org
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