High-Impact-Prospecting Now Provides Outsourced Marketing Automation Services for 5 of the Top 10 Apps: Eloqua, Marketo, Silverpop, Pardot and Aprimo

Albany, NY, May 15, 2012 --(PR.com)-- High-Impact-Prospecting today announces expanded capabilities for the operation and management of clients' hosted marketing automation apps. All capabilities in outsourced Marketing Automation Services are now available for 5 of the top 10 apps: Eloqua, Marketo, Silverpop, Pardot and Aprimo.

The marketing automation industry is quickly emerging while most new customers are adopting marketing automation technology for the first time. As Joe Payne, CEO of Eloqua said, with so many new deployments and so many novices at the controls, "how do we make our customers successful?"

"For all 5 apps, High-Impact-Prospecting can now deploy automated lead nurturing using drip marketing programs, create dynamic content for your emails, enable flexible scheduling of email campaigns, and deliver rock-solid compliance with CAN-SPAM for messaging sent from your MAT," said Bret Smith, Managing Principal of H-I-P.

Says Smith, "We can literally fill our clients' marketing automation tools with logic and business rules and then assure they run smoothly to effectively nurture new and existing leads. High-Impact-Prospecting prides itself on our 'peer to peer prospecting' skills and our communications, whether written or spoken, are driven by role-based segmentation and targeted towards prospects’ areas of responsibility. The outsourcing process begins by collaborating on messaging and content, then we synthesize, distill and express client offerings in conversational style which still uses industry vernacular designed to 'cut through the inbox clutter'.

"Further, we know most clients have little margin for error when it comes to sales and marketing automation. Every dollar and minute invested must come back with a tangible ROI. We can insulate clients from needless 'trial and error' and experimentation by stepping in to 'make it all go.'"

As Carlos Hidalgo, Executive Director of the Marketing Automation Institute said: “The role of marketing has changed over the last years and it is more important than ever for marketers to have the right skills and knowledge to succeed.”

About High-Impact-Prospecting

High-Impact-Prospecting provides high-outcome B2B demand generation services for technology-centric clients. Our key differentiators include ownership of our own email service platform, our own virtual call center, a 65+ million-strong B2B contact database, and a tight-knit team of deeply experienced U.S.-based professionals. Our services include Email Marketing, 1:1 Lead Creation, Trade Event Enrichment, Outsourced Marketing Services, B2B Social Media Engagement and B2B Contact Data.