Journalista Goes to Boot Camp

London, United Kingdom, May 16, 2012 --(PR.com)-- The UK’s first all-natural weight loss solution Boot Camp In A Bottle has appointed communications consultancy Journalista to handle its business to consumer communications.

Journalista was approached by the inventor of Boot Camp in A Bottle, David Cox, to work with him to expand the product beyond its loyal online customer base to a nationally-known weight loss solution.

The agency will also work with David to develop the brand’s honest, ethical and effective approach to the diet industry.

Speaking about the appointment, founding director of Journalista, Holly Sutton said: “Boot Camp In A Bottle presents the exciting opportunity to launch this tough all-natural weight loss solution to the consumer.

“We look forward to seeing people kick-start their weight loss regime and make a positive change to their overall wellbeing.”

Account Manager, Lorna Gott, will oversee the management of the account and handle the media sell-in to consumer press.

Notes to Editors

Journalista is a boutique communications consultancy with a specialist knowledge of health, social care and wellbeing issues that was founded in 2009.

Infused with the journalistic and political DNA of its founders, Journalista was created with the vision of using Public Relations, marketing and Public Affairs in a positive way to provoke good quality debate, challenge preconceptions and inspire new ways of doing things. Its drive and ambition is geared towards working with clients that also want to promote change.

For further information please contact: Holly Sutton on 07966280542 or holly@journalista.co.uk

www.journalista.co.uk