The CricTech Evolution in Cricket Bat Design

London, United Kingdom, May 16, 2012 --(PR.com)-- Former Yorkshire-based cricketer, Richard Blackledge CEO of cricket manufacturing company CricTech, has developed a cricket bat analysis and design process that could revolutionise how cricketers choose their bats.

Richard, who now lives in Los Angeles, is the USA Cricket Association’s South West Regional Youth Development Coordinator. The CricTech process uses patented impact marker sheets which enable the optimum sweet spot position to be measured for each individual batsman.

“Every batsman is different,” says Richard. “Where you need the sweet spot is dependent on which area of the bat you naturally strike. This is determined by the position you get in to play the shot. The speed of the wicket or the type of bowling you are facing has very little to do with it. If you push your head forward and play the ball close to the ground like Ian Bell then you would likely need a lower sweet spot than someone like Kevin Pietersen who stands up a little taller to play his shots. The CricTech process is unique in its ability to measure the exact impact point for each of the batsman’s main scoring shots and position the sweet spot where it will be of most benefit.”

Once a batsman’s shots have been recorded using the impact marker sheets, they are analysed and a 3D model created showing the ideal profile of cricket bat for that player’s technique.

CricTech’s research and testing has shown that only 3 out of every 10 batsmen are using a cricket bat with a profile that suits their technique. This means that if you are one of the 70% even your best executed drive will be missing the sweet spot by anything up to 5 inches.

For a limited time, CricTech in partnership with a major UK-based cricket bat manufacturer are offering a made-to-measure, grade 1 English willow bat, designed using their unique analysis process for under £200.

The process is demonstrated on the CricTech website.