Clinical CRO ICRC-Weyer Chooses Quadratek Connect for Social Media Management

Berlin, Germany, May 17, 2012 --(PR.com)-- Quadratek Connect Ltd. has recently been selected by the German clinical contract research organisation (CRO), ICRC-Weyer GmbH, as their preferred partner for online content marketing and social media management. Quadratek will support ICRC-Weyer in maintaining their presence on the Internet, including the monitoring of all profile activities on the large social media networks. With this additional client, the UK-based provider of social media management services is able to strengthen its position within the life sciences industry.

With ICRC-Weyer GmbH, yet another CRO has joined the growing community of life sciences businesses to engage in social media. The decision was made as a pro-active move to disseminate clinical research information to a focused audience. “We are planning on increasing our efforts on these platforms, especially in regards to discussion boards and special interest groups,” says Simone Ahrens, a Managing Director & Director of Client Relations at ICRC-Weyer. “However, there is a lot more to share with the clinical research community, e.g. via academic institutions, and even to an audience that might not be directly related to the industry – yet. Social media networks such as Facebook and Google Plus provide the platforms to build and engage with these communities on a more personal level.”

The German CRO has chosen the services of Quadratek Connect due to Quadratek’s expertise in the fields of IT services as well as clinical research and online patient recruitment. The company also provides electronic data collection systems for clinical trials and real-time data visualisation for other software solutions within the life sciences and healthcare industries.

Alistair Bradbrook, Director at Quadratek Connect, says: “We are very happy to welcome ICRC-Weyer to our select group of clients from the life sciences industry. It is a great pleasure for us to support the CRO in its efforts to take a pioneering role within the clinical research community by building and maintaining their presence on the social media networks.”

Initially, the collaboration will focus on establishing a social media strategy which is the basis for the setup and monitoring of all profiles on the large social networks chosen by ICRC-Weyer. The CRO now has a presence on LinkedIn, Facebook, Google Plus and Xing.

Quadratek Connect Ltd. Company Profile:

Quadratek Connect Ltd. is a UK-based provider of social media management services to highly regulated industries operating in both the United Kingdom and Germany, with offices in Winchfield Hampshire, and in Berlin. The company's services range from social media management to website optimisation and marketing consulting.

Quadratek Connect is a company of the Quadratek Group, an organisation of technological solutions providers working across the areas of Medical & Life Science, Retail, Finance, Defence & Intelligence and the UK Government. The Quadratek corporate headquarters is situated in Winchfield Hampshire, United Kingdom.

Press Contact:
Martin Krainz
Quadratek Connect Ltd.
Winchfield Lodge, Old Potbridge Road
Winchfield, Hook
Hampshire RG27 8BT
mkrainz@quadratekconnect.com
German Office Phone: +49 30 5770 32281

ICRC-Weyer Company Profile:

ICRC-Weyer is an established all phase contract research organisation (CRO) based in Berlin, Germany. The company was founded in 1993 by Prof. Dr. Geerd Weyer and offers services ranging from pre-clinical through to phase IV clinical trials. ICRC-Weyer provides complete turnkey solutions including data management, monitoring and medical review services for all stages of the clinical development process. ICRC-Weyer has special expertise in Nutrition, CDISC Data Standards and Medical Review.

Press Contact:
Simone Ahrens
ICRC-Weyer GmbH
Boelschestrasse 2, 12587 Berlin, Germany
Phone: +49 30 403937-0