Mark Anderson and Brandon Corbin Launch Appendant Marketing Group

Fishers, IN, June 12, 2007 --(PR.com)-- Founded by Mark Anderson and Brandon Corbin, Appendant Marketing Group (www.appendant.com) offers an expanding suite of innovative recruitment and marketing solutions that enhance, enrich, and ultimately revolutionize the candidate acquisition process. Supplying on-demand marketing solutions (print and web-based), personalized communications, and results-focused consultations, Appendant empowers clientele to achieve their ongoing goals without compromise.

Anderson, VP of Sales and Business Development and Corbin, VP of Creative and Technology, came together through mutually deep experience in the recruitment and marketing fields, an intense passion for improving the candidate experience, and a shared vision to create a truly unique Recruitment Marketing Agency, focused on enhancing the candidate experience through technology, personalization, responsiveness, and outstanding creativity.

According to Corbin, “we saw a niche we could fill by mastering both web and print-based recruitment marketing, and then developing user-friendly products heavy in technology and creativity. While we’re primarily focused on offering these products to industries that are constantly recruiting for open positions, such as healthcare and financial services, any company can benefit from our services.

While today marks the official launch, Appendant has experienced a busy pre-launch phase. Says Anderson: “In the midst of developing, researching, and perfecting our plans and products, we’ve already accomplished several key milestones -- from building trusted client relationships to implementing dozens of successful RecruitCard campaigns.” Included in these milestones has been Appendant’s ability to secure over $250,000 in pre-launch funding, (primarily through the SBA), with significantly more committed. In its first 6 months, Appendant has already generated approximately $700,000 in sales.

About Appendant:

Appendant Marketing Group is a Technology focused Recruitment Marketing and Advertising Agency based in Fishers, IN. While Appendant is a nationally focused company, a strong Midwest and Indianapolis presence has already been established. We help companies to communicate effectively with their candidates, employees, customers, and prospects through personalized direct marketing and creative web-based applications. By creating website portals designed specifically toward the audience being targeted, we help our clients drastically improve campaign results by focusing obsessively on the user experience.

Chief among Appendant's recruitment and marketing family of products is RecruitCard, a turnkey personalized direct mail campaign solution, and Recruital, a customized, trackable recruitment portal that segments candidate traffic and substantially increases conversions.

For further information, contact Angie Clowers at 317-489-4557 or angie.clowers@appendant.com.

Appendant Marketing Group
9001 Technology Dr. Suite E
Fishers, Indiana 46038
Appendant.com
Phone—317.489.4557
Fax—317.489.4551

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