90octane, The Marks Group and Gates Corporation Win BMA Colorado Gold Key Award for E-Newsletter; 90octane and Jeppesen Win Silver Key for International Paid Search
The conversion-driven marketing agency wins prestigious B2B awards for e-newsletter marketing and strategic paid search programs.
Denver, CO, May 23, 2012 --(PR.com)-- Denver marketing agency 90octane and Gates Corporation, one of the world's leading manufacturers of industrial and automotive products, along with copywriter Jay Marks of The Marks Group, received a 2012 Gold Key Award from the Colorado Chapter of the Business Marketing Association's Gold Key Awards in the "Digital Marketing: E-Newsletter" category. In addition, 90octane and aviation leader Jeppesen (a division of Boeing) won a Silver Key Award in the “Digital Marketing: Pay-Per-Click” category for its international paid search program.
Gates, in collaboration with 90octane and The Marks Group, won a Gold Key Award for its bi-monthly distributor e-newsletter, FP Insider. 90octane designs, codes and distributes the e-newsletter using content from Gates and the Marks Group. The agency also reports on FP Insider’s success metrics.
90octane and Jeppesen won a Silver Key Award for a strategic international paid search program that targeted general aviation pilots in key global markets, driving them to the aviation leader’s e-commerce site JeppDirect. 90octane optimized its existing PPC keyword strategy, expanded the campaign’s geographical focus and created new, targeted PPC ads to promote offers and support a seasonal approach.
The BMA Gold Key Awards is recognized as Colorado's most prestigious competition dedicated solely to business-to-business marketing communications.
About the Business Marketing Association
The Business Marketing Association (BMA) is a national organization that unites professionals who specialize in business-to-business marketing and communications. The Colorado Chapter has more than 550 members and one of the largest and strongest chapters in the country. The BMA Gold Key Awards is Colorado's most prestigious competition dedicated solely to business-to-business marketing. For more information, visit www.bmacolorado.org.
About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit www.90octane.com.
Gates, in collaboration with 90octane and The Marks Group, won a Gold Key Award for its bi-monthly distributor e-newsletter, FP Insider. 90octane designs, codes and distributes the e-newsletter using content from Gates and the Marks Group. The agency also reports on FP Insider’s success metrics.
90octane and Jeppesen won a Silver Key Award for a strategic international paid search program that targeted general aviation pilots in key global markets, driving them to the aviation leader’s e-commerce site JeppDirect. 90octane optimized its existing PPC keyword strategy, expanded the campaign’s geographical focus and created new, targeted PPC ads to promote offers and support a seasonal approach.
The BMA Gold Key Awards is recognized as Colorado's most prestigious competition dedicated solely to business-to-business marketing communications.
About the Business Marketing Association
The Business Marketing Association (BMA) is a national organization that unites professionals who specialize in business-to-business marketing and communications. The Colorado Chapter has more than 550 members and one of the largest and strongest chapters in the country. The BMA Gold Key Awards is Colorado's most prestigious competition dedicated solely to business-to-business marketing. For more information, visit www.bmacolorado.org.
About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit www.90octane.com.
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90octane
Rosemary Dempsey
720-904-8169
www.90octane.com
Rosemary Dempsey
720-904-8169
www.90octane.com
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