Station Avenue Productions: Non-Profit Events Excel Thanks to Promotion, Preparation, Entertainment

Merchantville, NJ, May 31, 2012 --(PR.com)-- Non-profit events excel with three key components: Promotion, Entertainment and Preparation. Station Avenue Productions understands the obstacles and requirements involved in executing exceptional non-profit events.

With dozens of non-profit events successfully coordinated and produced, the Merchantville-based events firm recently introduced Station Avenue's Non-Profit Event Awareness Guide, a consulting resource designed to communicate key success tips for delivering spectacular non-profit event experiences.

"Entertainment, fashion shows, gala balls, tournaments, auctions - all play a key role when brainstorming what theme and direction a non-profit fundraising event should deploy," reports CJ DiRoma, President of Station Avenue Productions, a division of The asterism* Group. "It is important for non-profit organizations to, early in the planning process, identify and utilize all resources, resource recruitment campaigns, promotional outreach opportunities, signature event theme and all available opportunities for event branding and marketing."

Deciding what type of fundraiser to organize is more complex than selecting casino night over karaoke extravaganza. Early preparation, selection of unique entertainment and effective event branding - and promotion - all factor greatly in creating a popular fundraising event that is both memorable and profitable.

"Profitable fundraisers are the result of creative brainstorming, intense preparation, full utilization of all available contacts and resources and effective event branding and marketing," DiRoma explains. "With non-profit event planning, organizing ideas and deployment goals early in the process is critical - six-months is too short a time to plan a successful event."

Station Avenue Productions are experts in non-profit event planning and entertainment coordination for non-profit events. Station Avenue Productions has worked with the Christopher & Dana Reeve Foundation, as well as the NJ-based Step Toward Hope non-profit, a regional non-profit established to raise awareness and funds for South Jersey residents living with paralysis.

If planning an event, contact Station Avenue Productions and request the firm's Non-Profit Event Awareness consulting guide. The guide contains effective do's and don'ts, with tips from CJ DiRoma, for planning successful non-profit events.

To request a guide, visit www.stationave.com for full company information and contact details or email subject line NON-PROFIT GUIDE to cjdiroma@stationave.com.

Station Avenue Productions is a division of The asterism* Group of Merchantville, New Jersey. Visit www.stationave.com or Like Station Avenue Productions today on Facebook.