AMG Launches ‘Hands On’ Media Program
Media Buying and Strategy Made a Little Easier, Smarter for Marcom Execs. Applegate Media Group Reinvents Media Buying Planning and Strategy with ‘Hands On.’
New York, NY, June 13, 2007 --(PR.com)-- Impressions, reach, frequency, GRPs, fluctuating advertising rates, CPMs, CPIs, ROIs, upfronts, make goods, edcals, flight schedules, timing, trafficking and pushy advertising representatives, all yours for the low, low price of millions of dollars. And, with the increased proliferation of media outlets combined with online advertising buying options that seem to growth logarithmically, businesses with smaller media budgets are being overwhelmed and underserved, according to New York based media agency Applegate Media Group.
Susan Applegate, president of the media buying, planning and strategy firm, says all clients deserve more accountability, senior level expertise and time, and better customer service from their media firms. To that end, the agency has launched its new “Hands On” program where those charged with managing media for their agency or business will be treated with kids’ gloves, while inflated pricing and schedules will be addressed with boxing gloves.
The program is the most comprehensive and strategic program of its kind, and is specifically designed for those charged with managing media who feel they are not receiving the type of customer service they deserve, nor the accountability and proactive advice on alternatives and options. Applegate says, “We’re in the connection business, and that means connecting with our clients as well. When did customer service die in this industry?”
“And they are most likely paying more for the privilege,” Applegate continues. “The only thing large firms provide that we don’t is big invoices. Instead, we provide an expert level team where each has over 15 years of proven strategic media planning and buying. Through our ‘Hands On’ program, clients will be treated to the ‘best they’ve ever had, each and every time, customer service from a trusted, expert advisor and guide that is genuinely there to help. In fact, as part of this program, our compensation is aligned with dollar savings and performance brought to our clientele.”
The proprietary, advanced program offers an upfront battery of questions to new and prospective clientele, followed by internal assessment, research and expert planning sessions designed to simply, quickly and efficiently determine budgets, schedules, media types and expectations. The program is a full circle approach, based on a performance management structure that keeps media schedules continually optimized and performing at peak efficiency at all times. AMG offers some quick tips for those considering planning or buying media:
• What is the advertising designed to accomplish?
• To whom do you believe the advertising should be directed?
• Have you created and validated consumer positioning?
• What creative execution elements do you believe are most effective?
• What is your benchmark of success?
###
About Applegate Media Group
Applegate Media Group buys, manages, and develops strategic media programs for creative agencies and internal corporate marketing teams. No matter the size of the media program, the AMG team prides itself on expertly planning, negotiating and buying media programs that deliver more strategic placement, more impactful audience reach and frequency, and lower costs – all with an unsurpassed agency/client experience. More information can be accessed at www.applegatemediagroup.com or by calling 877.515.5557. Applegate Media Group – Make a good impression.
Editors Notes:
Media Contact >> Rodger Roeser, APR
President, Eisen Management Group
rroeser@eisenmanagementgroup.com
859.586.4302
Susan Applegate, president of the media buying, planning and strategy firm, says all clients deserve more accountability, senior level expertise and time, and better customer service from their media firms. To that end, the agency has launched its new “Hands On” program where those charged with managing media for their agency or business will be treated with kids’ gloves, while inflated pricing and schedules will be addressed with boxing gloves.
The program is the most comprehensive and strategic program of its kind, and is specifically designed for those charged with managing media who feel they are not receiving the type of customer service they deserve, nor the accountability and proactive advice on alternatives and options. Applegate says, “We’re in the connection business, and that means connecting with our clients as well. When did customer service die in this industry?”
“And they are most likely paying more for the privilege,” Applegate continues. “The only thing large firms provide that we don’t is big invoices. Instead, we provide an expert level team where each has over 15 years of proven strategic media planning and buying. Through our ‘Hands On’ program, clients will be treated to the ‘best they’ve ever had, each and every time, customer service from a trusted, expert advisor and guide that is genuinely there to help. In fact, as part of this program, our compensation is aligned with dollar savings and performance brought to our clientele.”
The proprietary, advanced program offers an upfront battery of questions to new and prospective clientele, followed by internal assessment, research and expert planning sessions designed to simply, quickly and efficiently determine budgets, schedules, media types and expectations. The program is a full circle approach, based on a performance management structure that keeps media schedules continually optimized and performing at peak efficiency at all times. AMG offers some quick tips for those considering planning or buying media:
• What is the advertising designed to accomplish?
• To whom do you believe the advertising should be directed?
• Have you created and validated consumer positioning?
• What creative execution elements do you believe are most effective?
• What is your benchmark of success?
###
About Applegate Media Group
Applegate Media Group buys, manages, and develops strategic media programs for creative agencies and internal corporate marketing teams. No matter the size of the media program, the AMG team prides itself on expertly planning, negotiating and buying media programs that deliver more strategic placement, more impactful audience reach and frequency, and lower costs – all with an unsurpassed agency/client experience. More information can be accessed at www.applegatemediagroup.com or by calling 877.515.5557. Applegate Media Group – Make a good impression.
Editors Notes:
Media Contact >> Rodger Roeser, APR
President, Eisen Management Group
rroeser@eisenmanagementgroup.com
859.586.4302
Contact
Applegate Media Group
Rodger Roeser
859.586.4302
www.applegatemediagroup.com
Rodger Roeser
859.586.4302
www.applegatemediagroup.com
Contact
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