Indulge New York®, (INY) Announces the Expansion of Its World-Class Restaurant, Boutique Hotel and Specialty Concierge Card

New York, NY, June 02, 2012 --(PR.com)-- Indulge New York®, (INY) New York's hottest, new "feel-good company, announces the expansion of its world-class restaurant, boutique hotel and specialty concierge service with the launch of its Indulge New York® card, "the classiest card in town."

Founded in 2010 in partnership with National Benefit Builders, Inc. (NBBI), a world-class leader in the discount benefit market and rated A+ by the Better Business Bureau, Indulge New York® immediately made its mark as part of the hottest new NY social buzz. Indulge New York® has accomplished this with the service and staff that are truly world class. INY "Decadence Specialists" are highly trained in the fine art of working with boutique hotels, fine restaurants and specialty shops to create customized amenities - "treats" - for savvy New Yorkers and guests alike. These treats include tempting discounts at day spas, patissieries, chocolatiers, cigar bars, exclusive wine and cheese tastings/pairings and so much more. Exclusive "pick-me-ups" offered by Indulge New York ® enable guests and customers to enjoy as never before the many finer things available in New York City--and take a truly indulgent bite out of the Big Apple, the most exciting metropolis in the world.

The new Indulge New York® personal luxury concierge discount card presents a win-win opportunity for New York businesses and the customers they serve.

There are no deals or deadlines for merchants to monitor, just new and repeat patrons. It offers businesses a popular way to showcase new or unique products and services and it rewards customers for the loyalty with exclusive card-only discounts.

NBBI President/CEO Kevin Faherty said, "We are thrilled to have Indulge New York® under our banner and look forward to working with their talented management team to enhance their product and expand the brand nationwide."

Additional information can be obtained at the Indulge New York® website: www.indulgenewyork.com, or by contacting one of its "Decadence Specialists" at 855 692 6969.