Marketing Expert Explains Ways to Boost Business Productivity Using Social Media

Stoke on Trent, United Kingdom, June 07, 2012 --(PR.com)-- With its impressive track record, social media is proving to be a valuable tool for entrepreneurs to skyrocket their business productivity. Around 75% of companies use social media as marketing platform. A marketing expert explains the impact of social media on business and some crucial social media marketing strategies to kick off business productivity.

It is estimated that around 43% of all online consumers are either social media fans or followers. That's why most of the companies have started to make use of social media as an effective channel to market their products. Since, it is cheaper than other marketing strategies even small business owners are using it.

"Do you know why your business colleagues are using social networking sites like Facebook, Twitter, Blogs, Digg, Stumble Upon and more? Social media is a cheaper and effective marketing channel for business owners. As a novice entrepreneur, you might not have huge investment or reputation like McDonalds, Coca Cola or Apple in the internet marketing arena. Social media helps small business owners to build credibility by building solid, trusting relationships directly with potential customers. Usually, it takes time and dedication to build solid relationships with online customers and it does not happen overnight. So, it is important to gently create social media marketing opportunities," says a professional marketing expert from Potters Social Media.

When it's up to social media, answering questions, providing informative content through blog/reviews, being consistent in writing, opinions and rewarding audience are some effective ways to grab the attention of potential customers. In social media world, people start to share informative and valuable contents with their friends on Facebook, Twitter and other social networking contacts, creating a huge amount of potential exposure for small and medium size businesses.

"Remember, in today's Google Penguin arena, excessively plugging or pushing your products on social media will hurt your ranking and reputation badly. If you don't have a social media marketing strategy already in place, you need start finding communities which your customers are part of, listen to the existing conversations and determine what they really want. When you understand this, you might be able to kick off your social media marketing campaign effectively," adds the spokesperson.

About Potters Social Media:

Potters Social Media has over 12 years of experience in the social media marketing arena. It offers a wide range of social marketing services including social media management for businesses, social media set-up, Facebook timeline cover, Twitter background and much more.

For more details, log on to: http://www.potterssocialmedia.co.uk/