Water Restoration Expert in Tampa, FL, Teams with Online Marketing Firm to Reach Area Residents

Brandon, FL, June 08, 2012 --(PR.com)-- Tampa home- and business owners dealing with disaster recovery after a water incident will soon have an easier time locating the mold remediation, sewage cleanup, and water damage restoration services they need. Locally owned business Mr. Dry Out, Inc. has announced a partnership with local online marketing firm Prospect Genius that will make Mr. Dry Out more prominent online. The goal is for Tampa residents to be able to locate Mr. Dry Out’s services and contact information quickly and easily when doing an Internet search.

In today’s digital age, a small, locally owned business needs to have an active, informative, and visible Web presence in order to remain competitive in its industry. According to a December 2011 survey conducted by the Pew Internet & American Life Project, 47% of American adult Internet users rely primarily on the Internet for information about local businesses. By improving its Web presence, Mr. Dry Out, Inc. will have a better chance of being seen and hired by those home- and business owners who only look online for water damage restoration services.

Prospect Genius utilizes search engine optimization (SEO) tactics to market small businesses to members of their local communities. SEO involves focusing on industry- and location-specific keywords to help direct Internet searchers to the business’s Web site. For Mr. Dry Out, the goal is for prospective customers who query a major search engine such as Bing, Yahoo!, or Google using phrases such as “water disaster recovery,” “sewage cleanup,” and “flood damage help” to be presented with Mr. Dry Out, Inc. among the top results.

“Studies have shown that sites in the top search engine results receive the most traffic following the search,” explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “By making Mr. Dry Out more visible and accessible to Tampa-area residents in need of flood damage recovery services, we’re ensuring that water damage victims can gain access to the professional help they need. But we’re also helping a small business gain a firmer foothold in its community.”

Since 2008, Mr. Dry Out, Inc. has specialized in water restoration, mold remediation, and other flood relief and cleanup services. The company strives to provide top-quality workmanship at some of the lowest prices in the Tampa region.