Coldwell Banker Mid-America Group, Realtors® Releases New Technology to Target Home Buyers and Sellers

West Des Moines, IA, June 14, 2007 --(PR.com)-- Coldwell Banker Mid-America Group, Realtors® is excited to bring the latest technology to their home buyers and sellers with the addition of text messaging information available on their properties. Each home has a unique property identifier located on the yard sign, just text that keyword to 97063 and immediately receive the price, number of bedrooms and baths, square footage, address and contact information. Buyers will also have the option to be contacted by the sales associate to set up a private showing or receive more information. More information on this new technology can be heard by texting CBINFO to 97063.

A recent survey conducted by the Yankee Group displays that 42% of cell phone users are willing to receive advertising on their cellular device if it is requested and relevant. “This inventive technology allows us to share specifically requested information to the buyer at their fingertips upon immediate request,” says Carolyn Helmlinger, President of Coldwell Banker Mid-America Group, Realtors®. “We are always striving for ways to better serve our customers; text messaging is yet another advantage we have to offer in our marketplace.”

According to statistics provided by The Cellular Telecommunications Industry Association, connecting with consumers through their cellular phones has become increasingly popular, heavily due to the fact that there are currently over 233 million cellular phone subscribers in the country, with a projected 250 million by the end of 2007. Text messaging has seen an exponential increase over the last few years as well. December of 2005 saw 9.8 billion text messages sent in the United States- in December 2006 20 billion.

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service real estate. In 2006, Franchise Times magazine’s prestigious Top 200 issue ranked the Coldwell Banker system number one in real estate for the seventh straight year and number eight among all franchisors. The Coldwell Banker System has more than 3800 residential real estate offices and 123,700 Sales Associates in 31 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury properties through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge® Service Program and award-winning Web site, www.coldwellbanker.com.

Coldwell Banker Real Estate Corporation is a subsidiary of Realogy Corporation (NYSE: H), the world’s largest real estate franchisor. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate Corporation. Each office is independently owned and operated except for offices owned and operated by NRT Incorporated.

Coldwell Banker Mid-America Group, Realtors® is located at 1501 50th Street, Suite 350, West Des Moines, IA, and can be found on the web at www.coldwellbankermag.com

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©2007 Coldwell Banker Real Estate Corporation. ®, TM and SM licensed trademarks to Coldwell Banker Real Estate Corporation, except REALTOR.com®. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated Except Offices Owned And Operated By NRT Incorporated.