New Word City LLC Announces the Publication of the First in a Series of Case Studies of Great Companies. This eBook Takes Aim at Target Corporation.

Boston, MA, June 11, 2012 --(PR.com)-- When times get tough, the authors write, the tough just get tougher. And if Bullseye, Target’s value-fetching bull terrier mascot, could talk, he’d explain how his master, CEO Gregg W. Steinhafel, and his staff quietly went to work in the midst of difficult economic times and did what Target’s leaders have always done best: Make good things happen.

If you’ve never heard of Steinhafel, you’re not alone. Target likes to keep a low profile, a reflection, perhaps, of the retailer’s culture of Midwestern reserve. The absence of any cult of personality around Target’s executives may be one of the nearly $70 billion company’s most potent weapons: It can rapidly pivot in whatever direction its leaders deem necessary to take on rivals or pick up market share.

Here, in this digital short, is Target’s story – with lessons for businesspeople everywhere.

Great Companies: Target is available on all the major bookseller sites, including Amazon, Barnes & Noble, the iBookstore, Kobo, and Sony.

About New Word City

New Word City llc is a leader in the emerging field of digital publishing, specializing in and pioneering short-form eBooks on a variety of topics, such as biographies, business, fiction, food, history, sports, and travel. Its eBooks appear regularly on a number of bestseller lists. Its titles are also featured each week on the Starbucks Digital Network.