Maria.com to Launch in UK with Advertising Agency WFCA
Following a four-way creative pitch, UK advertising agency WFCA are to launch online gaming site Maria.com on TV in the UK in late 2012.
London, United Kingdom, June 13, 2012 --(PR.com)-- The launch of Maria.com, part of the Swedish owned Unibet group, will be handled by WFCA following a four way creative pitch.
The agency will create a direct response TV campaign designed to set it apart from the normal Vegas style sites. It will introduce the brand to the UK audience and build long-term engagement with their core audience using humour and social media.
A new look to the website and upgraded player interface has been created specifically for the UK launch scheduled for late 2012.
Creative Director at WFCA Greg Phitidis comments, “It’s always great to be involved in a new brand launch because you get to interrupt people’s expectations of a category. The creative for Maria.com was conceived to do just that. We can’t wait to shoot it.”
UK CRM Manager at Maria.com Kristy Rogers said of the decision,
“We have a great story to tell to a wider audience and (our decision) was based on the sheer quality of proposal, creative execution, excitement and value for money.”
About WFCA:
WFCA is an advertising agency (creative, digital and media) with a heritage of building brands from the ground up. The agency has been responsible for integrated campaigns to build profiles of brands including Budgens, Londis, Western Union, AXA, Yazoo, Bathstore and Patak's.
More can be found at http://www.wfca.co.uk
About Maria.com:
Maria.com was founded in 2006 and is an online soft gaming company owned by Unibet, a company listed on NASDAQ OMX Nordic Exchange in Stockholm. Maria.com is one of the largest female-led gambling operators in the European market and provides services in 17 languages through www.maria.com www.mariacasino.dk and several white label partners.
Maria-com’s owner, Unibet, is a member of the EGBA, European Gaming and Betting Association, RGA, Remote Gambling Association in the UK and is audited and certified by eCOGRA in relation to responsible and fair gaming.
The agency will create a direct response TV campaign designed to set it apart from the normal Vegas style sites. It will introduce the brand to the UK audience and build long-term engagement with their core audience using humour and social media.
A new look to the website and upgraded player interface has been created specifically for the UK launch scheduled for late 2012.
Creative Director at WFCA Greg Phitidis comments, “It’s always great to be involved in a new brand launch because you get to interrupt people’s expectations of a category. The creative for Maria.com was conceived to do just that. We can’t wait to shoot it.”
UK CRM Manager at Maria.com Kristy Rogers said of the decision,
“We have a great story to tell to a wider audience and (our decision) was based on the sheer quality of proposal, creative execution, excitement and value for money.”
About WFCA:
WFCA is an advertising agency (creative, digital and media) with a heritage of building brands from the ground up. The agency has been responsible for integrated campaigns to build profiles of brands including Budgens, Londis, Western Union, AXA, Yazoo, Bathstore and Patak's.
More can be found at http://www.wfca.co.uk
About Maria.com:
Maria.com was founded in 2006 and is an online soft gaming company owned by Unibet, a company listed on NASDAQ OMX Nordic Exchange in Stockholm. Maria.com is one of the largest female-led gambling operators in the European market and provides services in 17 languages through www.maria.com www.mariacasino.dk and several white label partners.
Maria-com’s owner, Unibet, is a member of the EGBA, European Gaming and Betting Association, RGA, Remote Gambling Association in the UK and is audited and certified by eCOGRA in relation to responsible and fair gaming.
Contact
WFCA Integrated Ltd
Nick Adams
01892511085
www.wfca.co.uk
Nick Adams
01892511085
www.wfca.co.uk
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