HipFusion Designs Launches Campaign Focused on Real Women Wearing Their Handcrafted Jewelry

Doylestown, PA, June 13, 2012 --(PR.com)-- Every woman has been shaped by a unique story that continues to affect her life and style. These are real women, mothers and daughters, community leaders and volunteers, business owners and hardworking employees with inspiring stories to share and one thing in common: their love for stylish and artistic jewelry.

HipFusion Designs, nationally recognized for creating handcrafted, innovative jewelry designs, is very excited about its newest marketing campaign: "Real Women. Hip Style. What’s Your Story?" focused on its customers of everyday women with distinctively hip style and energy. HipFusion Designs will highlight the personal stories of 4 to 8 customers per year along with a professional photo session showcasing each woman wearing their jewelry in a variety of settings.

Meet the first HipFusion Design's first model. Blake, a busy mother of 3, wife and daughter of famous musician Leon Redbone, is an unassuming beauty with a hip style all her own. “Jewelry is a form of artistic expression, but not solely for the wearer. When you have a piece that has been handcrafted rather than mass produced, the time, devotion and vision of the artist are palpable- they shine through in each piece.” You can read Blake’s unique story and learn more about the jewelry she’s wearing on the HipFusion Designs website at www.hipfusiondesigns.com. And as the campaign rolls out, you can meet many more amazing women at HipFusion Designs to read their stories and view pictures from their personal photo shoots as well as updates from all the models on an ongoing basis.

Owner of HipFusion Designs and master jewelry artisan Neida Joseph-Abel is passionate about working closely with her customers to handcraft unpredictable designs for their own exclusive collections of wearable art that capture their unique personalities. “Jewelry, like artwork, has very individual meaning and beauty to its owner. My brand is about a lifestyle, about women creating a personal look that reflects who they are, where they have been and where they are going,” said Neida. “I find that when I’m creating, I’m living life to the fullest. It’s part of my everyday consciousness. Instead of being conventional, I tend to think outside-the-box and take creative risks. My jewelry celebrates what’s best about the women who wear it, they are real people who embrace life and make positive things happen,” added Neida.

About HipFusion Designs: Since 2003 Neida has been in business handcrafting jewelry by combining her signature fused metal clay and dichroic glass elements with fun and funky components to create an extensive collection of designs. Each piece is created with extreme attention to detail and quality. HipFusion Designs is also deeply committed to charitable causes and aiding great organizations, designing special pieces of jewelry to show support and increase awareness through sales.