PipeLine Marketing Announces the PipeLine Marketing Optimization Program™
PipeLine Marketing Communications, a B2B marketing communications firm, has announced a comprehensive solution to help companies improve their lead generation process, generate greater quantities of higher quality leads, and improve the effectiveness of the sales process.
Andover, MA, June 14, 2007 --(PR.com)-- The PipeLine Marketing Optimization Program™ includes a complete analysis of the current marketing programs; an integrated marketing planning process that takes advantages of the most cost effective lead generation programs; comprehensive marketing program management; top-notch creative services, and ongoing measurement and reporting activities.
According to Ken Smith, Principal and Founder of PipeLine Marketing Communications, “the majority of business marketers continue to rely on traditional lead generation programs like trade shows, direct mail, and print advertising. However, most b2b buyers conduct their initial product searches using online methods, like search engines. B2B marketers need to evaluate and test the effectiveness of online marketing programs like natural search optimization (SEO), paid search (SEM), and online advertising opportunities (like email newsletter sponsorships and webinars) in order to improve their marketing return and improve their lead generation effectiveness.”
Visit www.pipelinemarcom.com to learn more about the PipeLine Marketing Optimization Program or call (888) 838-1220 for more information.
About PipeLine Marketing Communications
PipeLine Marketing Communications is a marketing services organization dedicated to helping companies improve their sales effectiveness and profitability by optimizing their lead generation programs.
Their expert consultants have extensive hands-on corporate marketing and agency expertise. Unlike specialized agencies that focus on just one aspect of your lead generation program, PipeLine works with you to optimize your entire marketing communications function including traditional advertising, online advertising, public relations, and direct marketing. Their goal is to identify and exploit opportunities to increase marketing return on investment and sales effectiveness.
###
According to Ken Smith, Principal and Founder of PipeLine Marketing Communications, “the majority of business marketers continue to rely on traditional lead generation programs like trade shows, direct mail, and print advertising. However, most b2b buyers conduct their initial product searches using online methods, like search engines. B2B marketers need to evaluate and test the effectiveness of online marketing programs like natural search optimization (SEO), paid search (SEM), and online advertising opportunities (like email newsletter sponsorships and webinars) in order to improve their marketing return and improve their lead generation effectiveness.”
Visit www.pipelinemarcom.com to learn more about the PipeLine Marketing Optimization Program or call (888) 838-1220 for more information.
About PipeLine Marketing Communications
PipeLine Marketing Communications is a marketing services organization dedicated to helping companies improve their sales effectiveness and profitability by optimizing their lead generation programs.
Their expert consultants have extensive hands-on corporate marketing and agency expertise. Unlike specialized agencies that focus on just one aspect of your lead generation program, PipeLine works with you to optimize your entire marketing communications function including traditional advertising, online advertising, public relations, and direct marketing. Their goal is to identify and exploit opportunities to increase marketing return on investment and sales effectiveness.
###
Contact
PipeLine Marketing Communications
Ken Smith
888-838-1220
http://www.pipelinemarcom.com
Ken Smith
888-838-1220
http://www.pipelinemarcom.com
Contact
Multimedia
Categories