Smartphone Along with High Speed Mobile Internet - A Winning Combination in Australia: TechSci Research

British Columbia, Canada, June 21, 2012 --(PR.com)-- Internet usage in Australia has already reached maturity phase but entry of smartphones has given a new platform to network operators to cash in this immensely growing market. The introductions of mobile devices such as smartphone, feature phone, tablet PC, etc. has made Australian’s obsessed with them which has completely changed the way they use internet. The mobile internet penetration in Australia has already crossed 50%, in which smartphones are the being considered as major contributors. Since its inception, smartphone has made a huge impact in Australia mobile phone’s market. In Australia, Smartphone’s sales constituted 37% of total mobile phones sales in 2011 which is further expected to dominate the market.

According to a recently published report by TechSci Research “Australia Smartphone’s Market Forecast & Opportunities, 2017” Smartphone’s sales volume in Australia is expected to grow at the compounded annual growth rate of 10% between 2012-2017 to generate whooping US$ 3.72 Billion revenues. Young working class of Australia is the highest contributor towards smartphone sales as they are considered suitable for both professional and personal use. The smartphones are mostly used in Australia for accessing emails and social networking websites such as Facebook and Twitter.

In 2011, Apple and Samsung accounted for 50% Smartphone sales in Australia. However, with growing smartphone vendors in the region the market share is expected to encounter drastic changes in next five years where Apple is expected to lose its market leadership to Samsung.

“The smartphone’s market in Australia is in the growing phase of its life cycle where market is expected to get consolidated with time. It is estimated that small vendors would be eaten up by large vendors like Samsung and Apple to kill the competition starting from 2015. The growing differences between the management and low investments on R&D by RIM would downgrade its position further in the market. Similarly, iOS, BlackBerry and Symbian are expected to loose their market share where Microsoft’s Windows and Google’s Android are expected to emerge as highest gainer in the long run,” said Karan Chechi, Research Director with TechSci Research.