"Rock the Vote 2012 Voter Registration Drive" Rock the Vote, Whole Foods West Hollywood, Redlaser, Promojam, Junk Food, and Threads For Thought Host a #ScantoVote Drive

Los Angeles, CA, June 24, 2012 --(PR.com)-- Why: Youth in America spend more time online and on mobile social networking applications than they do on any other form of media. This Millennial Generation is diverse and huge in number, making up nearly one quarter of the entire electorate in 2012, which evokes both the challenge and the opportunity. Rock the Vote, who has run the largest nonpartisan voter registration drives in the country, is dedicated to building the political power of young people by engaging them in the electoral process, urging politicians to pay attention to issues that matter to young voters, and protecting their fundamental right to vote.

The t-shirt has always been a symbol of self-expression. Understanding that the most effective way to reach youth is through social networks and their phone, Junk Food X Threads for Thought, PromoJam, RedLaser, and Rock The Vote have created a t-shirt stylishly embedded with social media QR code technology to reach youth via platforms they care about most – fashion, technology, entertainment, social networks, and music. The tees are for sale exclusively at nationwide Whole Foods Markets and online.

When: On June 30th, Whole Foods Market West Hollywood will be holding a voter registration event using the #ScantoVote technology from 1-3pm. The event will feature live music by celebrity DJ Brent Bolthouse, raffles, tote bag giveaways, the #ScantoVote mascot, and a 4th of July themed BBQ. 98.7FM will also be a sponsor of the event.

How: When people use the RedLaser app to scan the QR Code graphic on the tee with their smartphone, a customized PromoJam mobile experience will launch on their phone. From this mobile page, people will be able to watch educational and inspiring videos about the election, take social actions such as “LIKE-ing” Rock The Vote on Facebook, and filling out the voter registration form right from their smartphone!

While the entire form can be completed from their mobile phone, in most states, excluding Colorado, individuals must still print, sign and mail in the voter registration form. The QR tool takes individuals through a step by step process on their smart phone to fill out information and repopulates a PDF document that is then emailed to them. From there, all they have to do is print, sign and mail it to their Board of Electors. The address is already printed on the paper as a self-mailer.