Innovation Direct™ to be at Forefront of Marketing Efforts for Swivel Mouse Invention

Miami, FL, June 24, 2012 --(PR.com)-- An innovative new product targeted at fishing enthusiasts worldwide, the Swivel Mouse, has been developed by Frankie Jackson of Brooklyn, New York. The invention's unique design renders it an extremely effective lure for all types of fishing.

Fishermen are notorious for seeking out any potential advantage when participating in their favorite sport. Over the years, specialized lures have especially been successful sellers, as fishermen perpetually look for anything that will help them attract those ever elusive fish. Typically, it has been the lures that offer movement that seem to bring about the greatest degree of success.

To this end, the Swivel Mouse has been developed. The Swivel Mouse will be made from durable and cost-effective materials, making it a wise and prudent investment. It will also be easy to implement and begin using. Additionally, the Swivel Mouse will offer life-like and eye-catching movement when in the water and will help fishermen significantly increase their success rate.

The inventor has also developed a working prototype of the Swivel Mouse that has been utilized with success over many years.

Mr. Jackson now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the fishing products industry are currently being targeted as candidates to commercialize the Swivel Mouse on a worldwide basis.

In April 2012, Mr. Jackson contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Swivel Mouse to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Swivel Mouse and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.