Innovation Direct™ Designated as Official Marketing Representative for Multi-Rat Mousetrap Invention

Miami, FL, June 24, 2012 --(PR.com)-- An innovative new product designed to provide an effective solution to rodent infestation problems, the Multi Rat Mousetrap, has been developed by Raymond V. Dixon of Brooklyn, New York. The invention's unique design enables its users to quickly and effectively trap rodents in residential or commercial settings.

Rodent problems are the bain of the existence of many a home or business owner. Millions of dollars are spent each year worldwide in efforts to permanently rid dwellings of these pests, and often drastic measures must be taken. Even smaller scale infestations, such as those that are addressed with products designed for residential use, can bring about their own set of problems. For example, the setting of conventional mouse traps can often lead to injury for the user, and the use of chemicals in other products can end up having harmful effects to those who handle them.

In an effort to address these types of issues, the Multi Rat Mousetrap has been developed. The Multi Rat Mousetrap is designed to effectively trap rodents permanently by eliminating all possible escape routes. The product will be made from durable and cost-effective materials, making it a wise and prudent investment. The Multi Rat Mousetrap will not involve any chemical use, making it much safer for the user than other products for the same purpose. It will also be easy to implement in any home or business. Additionally, the Multi Rat Mousetrap will eliminate the chance of injury resulting from the setting of a conventional trap.

The inventor has also developed a working prototype of the Multi Rat Mousetrap that has been utilized with success.

Mr. Dixon now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the pest control products industry are currently being targeted as candidates to commercialize the Multi Rat Mousetrap on a worldwide basis.

In April 2012, Mr. Dixon contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Multi Rat Mousetrap to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Multi Rat Mousetrap and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.