DBS Interactive Makes 55,000 Degrees Even Hotter

Louisville, KY, June 28, 2012 --(PR.com)-- DBS>Interactive, a leading interactive agency in Louisville, Kentucky, is proud to announce the redesigned and revitalized web presence for 55,000 Degrees. With a mandate for attracting new jobs and improving the quality of life for all residents, the top priority for Louisville has become education. 55,000 Degrees - a public-private partnership with the mission to launch Louisville into the top tier of competitor cities- strives to build a common understanding of the link between education and future success. Their current goal is to add 40,000 more bachelor’s degrees and 15,000 more associate’s degrees to Louisville’s talent pool, by 2020. This furthers the mission of the Business Leaders for Education and the Greater Louisville Education Commitment, which is to raise educational attainment and create transformational change.

55,000 Degrees can achieve this goal through a five-point strategic plan: 1. create and support a college-going culture; 2. use the business community’s unique points of leverage to accelerate attainment; 3. prepare students for success in college, career, citizenship and life; 4. make post-secondary education accessible and affordable; 5. increase educational persistence, performance and progress. The innovative website redesign encourages community members and leaders to support the mission of 55,000 Degrees with featured “Count Me In” callouts.

Clearly, community awareness is a crucial factor in accomplishing their goals. DBS>Interactive’s attractive and innovative design offers intuitive navigation, that allows users to become directly involved with the partnership’s mission, plus stay up-to-date with news and events. This newly revitalized website highlights each objective with current trends, up-to-date statistical information, and detailed strategies to improve these numbers. An interactive dashboard explores the state of education in Louisville. A page titled, Why College? provides site visitors with the many compelling advantages a college degree can provide. The site provides many easy-to-access links and resources for future and returning students, as well as helpful information for their parents and mentors.

Employing emerging web design methodology, DBS>Interactive has designed this website to be highly responsive to both the new visitor and experienced web surfer. State-of-the-art CSS custom programming allows the website to instantly adjust to any size screen one can use to visit the site. DBS rose to the challenge to create a new web presence for 55,000 Degrees with an enhanced user experience and strong calls to action for donations and support. DBS>Interactive’s custom designs and web strategies will reach businesses, supporters and students alike, to make the objective of 55,000 Degrees a reality.

DBS>Interactive is a nationally recognized, interactive agency based in Louisville, Kentucky. DBS provides design, programming, online marketing, and consulting services with a goal-oriented approach to help clients create a successful web presence. The DBS creative process analyzes each client’s message and objectives well before programming begins. In place of common designs and outdated templates, DBS crafts fully customized visual solutions. Every aspect of programming is thoroughly tested prior to launch, and the site is supported by innovative marketing strategies and quarterly reports. The result is a Brand-supporting web presence that attracts visitors, conveys information effectively and dramatically increases sales.

DBS>Interactive has offices in Louisville, KY and Los Angeles, CA. For more information, call 502-562-7895 or visit dbswebsite.com