Hospice Marketing Firm, Anoroc, Launches Brand for North Carolina Healthcare Provider
Advertising agency, Anoroc, recently launched a brand and website for a healthcare provider located in North Carolina. The agency was crucial in the development of brand language, web design, media marketing efforts as well as brand language.
Raleigh, NC, June 29, 2012 --(PR.com)-- Anoroc Agency, a brand communications, web design and social media agency based in Raleigh, N.C. recently launched a full brand identity for Greensboro’s prominent health care organization.
In the creation of the Hospice and Palliative Care of Greensboro brand, Anoroc committed hours of in-depth research to discover what made HPCG unique among similar healthcare organizations. Understanding the organization from internal, as well as external perspectives allowed the hospice marketing firm to develop a strong foundation with which the brand can grow. “Our goal was to create a brand that forged deeper connections with individuals facing advanced illness, as well as their families and caregivers. It was not about merely creating a unique voice for the organization, but developing an identity that would resonate with the community,” said Alex Midgett, creative director, Anoroc.
Key components of the brand are the logo and brand language that were created specifically for Hospice and Palliative Care of Greensboro. The logo represents HPCG’s relentless dedication to advancing end of life care; while brand language moves individuals to feel that they are understood at a deeper level which is an essential component of the healthcare organization/ patient relationship.
“We wanted to ensure that the brand worked harmoniously with the organizations values. Fulfilling this goal meant that the brand needed to serve as a seamless voice for a diverse community that includes patients, family members, physicians and the community. We also focused on engaging with relevant information to bridge the knowledge gaps that may be obstacles to choosing hospice care,” said Midgett.
About Anoroc: Anoroc is the nation’s leading hospice strategy, marketing and branding company with the most prestigious track record in census growth and market share. Anoroc has been helping hospice agencies re-invent, re-emerge and re-position and ultimately stand apart. Visit www.redefininghospice.com, and www.anorocagency.com.
In the creation of the Hospice and Palliative Care of Greensboro brand, Anoroc committed hours of in-depth research to discover what made HPCG unique among similar healthcare organizations. Understanding the organization from internal, as well as external perspectives allowed the hospice marketing firm to develop a strong foundation with which the brand can grow. “Our goal was to create a brand that forged deeper connections with individuals facing advanced illness, as well as their families and caregivers. It was not about merely creating a unique voice for the organization, but developing an identity that would resonate with the community,” said Alex Midgett, creative director, Anoroc.
Key components of the brand are the logo and brand language that were created specifically for Hospice and Palliative Care of Greensboro. The logo represents HPCG’s relentless dedication to advancing end of life care; while brand language moves individuals to feel that they are understood at a deeper level which is an essential component of the healthcare organization/ patient relationship.
“We wanted to ensure that the brand worked harmoniously with the organizations values. Fulfilling this goal meant that the brand needed to serve as a seamless voice for a diverse community that includes patients, family members, physicians and the community. We also focused on engaging with relevant information to bridge the knowledge gaps that may be obstacles to choosing hospice care,” said Midgett.
About Anoroc: Anoroc is the nation’s leading hospice strategy, marketing and branding company with the most prestigious track record in census growth and market share. Anoroc has been helping hospice agencies re-invent, re-emerge and re-position and ultimately stand apart. Visit www.redefininghospice.com, and www.anorocagency.com.
Contact
Anoroc Agency
Paul Middleton
919-821-1191
www.anorocagency.com
Paul Middleton
919-821-1191
www.anorocagency.com
Contact
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