Moolah Mavens - Memphis Ad Agency's Work to Support Financial Services Startup

Memphis, TN, June 29, 2012 --(PR.com)-- You don’t have to be a titan of finance to have a successful financial services firm these days. You just need a great agency to help you spread the word. Today, Applewhite & Associates Financial Advisors did just that by selecting Memphis ad agency, Myndshift Advertising + Communications to handle strategic marketing, select PR and web development for the newly formed firm. The selection is part of a larger effort by firm Principal Alfred Applewhite, former broker for one of Memphis' largest financial services firms, to promote a strong, alternative financial services brand in the Memphis market.

"Investing isn't dead, and it isn't going anywhere anytime soon," says Alfred Applewhite emphatically. "Even in a tough economic environment, people and companies need sound investment strategies and advice to ensure a successful financial future moving forward. There's just no getting around that. So we're committed to telling the world what we have to offer; in every possible way we can. Myndshift proved they were more than capable of helping us do that."

"We're extremely excited to be working on this piece of business," says Myndshift Executive Creative Director, Jeffrey White. "Our challenge will be to help the firm find a way to gain the confidence and trust of people who are truly concerned about the market's stability. We've got to figure out a way to say yes, you might be afraid of what's happening with the big banks and with Wall Street, but here's what Applewhite & Associates can help you do to put yourself on solid ground. So you and your family can live comfortably and be confident in your future. We're ready to meet that challenge head-on."

"For the foreseeable future, creating a solid foundation for your finances will be critically important; whether you’re an individual or company. That's just the reality and that’s the message we need to get across," says Applewhite. "Now that we have a company in place that can help us communicate that in a powerful way, our prospects for growth look pretty amazing. I'm extremely happy."

Applewhite & Associates' primary objective is to help both individual and institutional investors maintain and achieve financial growth in a complex and constantly changing world. By recommending financial products that help them become more profitable, and help them achieve long-term financial stability. The firm boasts a team of dedicated professionals with decades of experience in financial and retirement services, estate planning, annuities, charitable giving, business insurance, executive compensation and employee benefits; all of which they practice with the highest levels of integrity. To learn more about the Applewhite & Associates capabilities, go to: www.alfredapplewhite.com.

Myndshift is a creative-driven advertising and communications firm with core strengths and capabilities in several disciplines; including graphic and web design, brand strategy and development, direct marketing, public relations, and traditional advertising. Past clients include: Starbucks, KIPP Memphis Collegiate Schools; Imbesso, makers of fine, hand-crafted jewelry; Jones & Tuggle, CPAs; Greater Memphis Black Chamber of Commerce and Mississippi River Corridor – Tennessee, Inc. To learn more about the firm’s capabilities, go to: www.myndshiftadv.com