Pearl Uppal to Move on from Operating Role at Fashionandyou.com

Delhi, India, June 30, 2012 --(PR.com)-- FashionandYou.com, the leader in Indian Online Fashion & Luxury e-commerce space, has announced that Pearl Uppal, the co-founder and CEO of the entity is moving on from her current operating role in the business. Pearl Uppal had partnered with Harish Bahl, Founder & Chief Executive Officer, Smile Group to launch the online retail venture in early 2010.

After successfully leading fashionandyou.com for close to 3 years, Pearl is moving on from the position of Chief Executive Officer in order to expand and build the next phase of her professional and entrepreneurial journey. Post her transition from the operating role, in the capacity of co-founder & shareholder, she will continue to remain involved in building fashionandyou.comgoing forward.

Said Mr. Harish Bahl, CEO Smile Group, “Fashionandyou.com has seen a huge growth in last two years and Pearl Uppal has played a critical role in building this brand. We see this development as a part of growth phase for both - the company and Pearl. As fashionandyou.com will continue to focus on becoming India’s leading brand in online fashion and luxury e-commerce space, Pearl is looking to expand her professional horizons and will be exploring new challenges and opportunities in life as an entrepreneur. We, at Smile Group, wish her all the very best for her future endeavors.”

Under Pearl’s leadership, the company has seen tremendous growth and has reached an operating scale and maturity that would provide a great starting point for the next CEO to take off and build the next phase of growth. To ensure smooth operating transition for the incoming CEO, Pearl will continue to actively run the CEO's chair, with support from Harish Bahl, for the next few months.

Said Ms. Pearl Uppal, Cofounder &CEO www.Fashionandyou.com, “My journey as the cofounder &CEO of Fashionandyou.com has been very fulfilling and enriching. It has been very satisfying to start a company grounds up and build it into the leading online fashion retailer. What I have treasured the most is working with a super talented team, which made fashionandyou.com the force that it is today. I now look forward to taking up new challenges that will expand my entrepreneurial horizons.As a cofounder, I will continue to remain strategically involved with the company post my transition from the CEO’s role. Smile group provided an effective incubation platform and a healthy eco-system, which helped me in developing fashionandyou.com as one of the leading player in the fashion e-commerce space. I wish the group continued success in its endeavors.”

During this transition phase, Mr. Harish Bahl will be actively involved in the operations of fashionandyou.com. The company will be announcing the name of the successor shortly, who will take up the mantle of moving the company to its next phase of growth.

About www.fashionandyou.com:

As India’s #1 private sales website fashionandyou.com is a leader in the Indian Online Fashion, Luxury & Lifestyle space. www.fashionandyou.com is amongst the top e-commerce companies in India. It is a members’ only private sales club, which partners with high fashion and luxury brands across fashion apparel, designer wear, handbags, footwear, watches, jewellery, fragrances and home décor. It holds 15+ new sale events per day on www.fashionandyou.com.

fashionandyou.com boasts of one of the biggest social media footprints for e-retailers in India with a million plus fan base on Facebook. It is the first private sales club to achieve this milestone in the fashion and lifestyle segment worldwide.

Since its inception, fashionandyou.com has been grown at a remarkable pace with 3.6 million members and growing in its 2 years of operation. It delivers to over 1200 locations pan India and employs more than 800 people spread across offices and distribution centres in Gurgaon, Mumbai, Bangalore, Hyderabad and Calcutta.