Riverchase Dermatology & Cosmetic Surgery Calls for Entries for a “Summer Body” Contest as Part of the “Let’s Get Naked” Ad Campaign

Fort Myers, FL, July 03, 2012 --(PR.com)-- Winner will receive a Procedure to Freeze and Eliminate Stubborn Fat and Other Cool Prizes

A lucky contestant can win CoolSculpting® and other prizes to celebrate the results of the fat reduction procedure by entering a drawing online at www.Riverchase-FatFreeze.com by July 31. Riverchase Dermatology & Cosmetic Surgery, which recently launched an advertising campaign themed “Let’s Get Naked,” is offering the chance to win a free CoolSculpting® procedure in their Fort Myers or Naples office, a portrait by Red Door Studio, a healthy lunch for 12 from Good2Go and a one hour counseling session on healthy eating, and a weekend getaway at the Pink Shell Resort on Fort Myers Beach.

Just in time for summer, men and women dealing with one of the most exercise and diet-resistant problem areas – “belly fat” – now have a viable nonsurgical option to reduce the fat with CoolSculpting®. Cleared last month by the U.S. Food and Drug Administration (FDA), CoolSculpting® is a non-surgical alternative that uses a freezing technique for the reduction of fat in the abdomen area.

CoolSculpting uses technology developed by ZELTIQ® Aesthetics, a medical technology company. CoolSculpting has been clinically shown to reduce fat in the treated area without surgery or downtime.

A problem area for men and women alike, the midsection of the body is the most common area people want to change about themselves. According to a body image study in Fitness Magazine, 48 percent of men and 36 percent of women chose “abs” as being the body part they are most unhappy with – almost three times more than any other trouble zone. While men are more likely to gain weight around the waistline, and many women have to contend with accumulated belly fat, known as a “post pregnancy pooch,” after having babies. In both scenarios, exercise alone is often not sufficient to get the desired results.

“Through this contest, we can get the attention of those who are candidates of CoolSculpting, and illustrate the benefits of this effective, non-surgical method of fat reduction,” said Riverchase Dermatology & Cosmetic Surgery’s Daniel Wasserman, MD, FAAD, a board certified and fellowship-trained cosmetic and surgery dermatologist.

According to Dr. Wasserman, many of Riverchase’s patients are people who lead healthy lifestyles, but other factors contribute to our appearance such as age, gender, body shape, hormones, and genetics. CoolSculpting offers a little extra help and a great boost when diet and exercise just won’t work against stubborn fat in abdominal area.

To learn more, visit the Riverchase CoolSculpting web page at www.Riverchase-FatFreeze.com, or the main web site at: www.riverchasedermatology.com.