AbZorba Games Releases AGON™ Casino App Platform

Wilmington, DE, July 04, 2012 --(PR.com)-- AbZorba Games LLC launches AGON™ a hosted mobile gaming platform complete with a suite of just-for-fun social casino titles on Android and iOS for white label iGaming partnerships.

AGON™ empowers iGaming organizations to rapidly release branded mobile casino apps to take advantage of the explosive growth in virtual gambling, build seamless marketing channels and, importantly for operators, provide a special cross-selling functionality.

Mobile social casino apps are the ‘must have’ titles in the app store for 2012; particularly live multiplayer social format classics such as Blackjack, Poker and Roulette. More importantly, in-game virtual currency purchases are generating billions of dollars and by 2016 its excepted to surpass $4.8Billion on mobile alone.**

Online casinos are waking up to the huge potential of virtual games and need to target this social potential fast. AGON™ offers immediate access to the colliding worlds of virtual and real casino gambling whilst complimenting existing business models.

“We are thrilled to open our formidable AGON™ platform with its suite of virtual gaming titles to iGaming organizations,” says Co-Founder and CEO Andrew Hughes. “We firmly believe the collision between virtual and real money gambling worlds is happening and AbZorba is perfectly positioned to monetize the link between the two for its iGaming partners. Many casino brands are behind the curve on social mobile games so AGON™ offers an immediate launch pad for a branded seamless gaming experience and accesses the multi $billion market.”

AbZorba Games’ ‘Hub of Fun Casino™’ includes Live Blackjack21™ on Android attaining over 800,000 installations to date, with Live Poker™ and Live Roulette™ for immediate branding. Live Bingo and Live Slots will follow. AGON™ is an ‘agnostic’ platform which allows iOS and Android gamers to play each other in the same game and powerfully cross-sell throughout all titles. Importantly 3rd party games can be integrated allowing maximum scalability for its partners.

Gamers enjoy all the high-octane interactive casino experience right on their mobile device in these multiplayer free-to-play titles challenging themselves and each other in authentic format. Social aspects include sending other players virtual drinks from the cocktail bar, private instant message chats with players from all over the world and posting achievements on Facebook and Twitter.

About AbZorba Games LLC:
AG is a leader in mobile social and multiplayer casino titles, creating and developing free to play titles for Android and iOS devices for both its own releases and branded version for partners. Founded in September 2011 in Athens Greece, now headquartered in Delaware USA, it has a multi-national management team experienced in multiple mobile and tech start-ups for the past 15 years.

**Hampshire, UK – 10th January 2012 - A new report from Juniper Research finds that a growing user acceptance of in-game purchases and a sharp rise in smartphone adoption will push sales of in-game items from $2.1 billion in 2011 to $4.8 billion in 2016

**UK – May 23 2012 Juniper Research - “Juniper Research estimates that mobile gambling could reach a global figure of US$100bn by 2017, driven by social gaming and the development of mobile wallets”