Totally Interactive Weather (TiWi) Partners with Spokes360 to Form Strategic Alliance for Network Expansion
Immersive Ad Unit Combining Consumer-Friendly Weather Data with Interactive Ad Message Turns Publisher Expense Line Item Into Revenue Stream
Minneapolis & St Paul, MN, July 11, 2012 --(PR.com)-- Totally Interactive Weather, LLC (TiWi), the only digital ad network offering a fully integrated, weather-based advertising platform, has formed a strategic alliance with sales and marketing agency Spokes360, to leverage its unique market position and expand the network, announced CEO Andy Dahl.
With its immersive ad unit uniquely combining both consumer-friendly weather data and an interactive and relevant advertising message, TiWi is known for turning what used to be a budget expense line into a revenue stream for online publishers. To date, more than 380 media websites have capitalized on TiWi’s unique ability to deliver best-in-class weather data to consumers while also generating revenue by allowing advertisers to reach those consumers at pivotal daily decision-making points without redirecting visitors off-site.
Spokes360, led by senior level former media executives Lee Sarles and Christen Everly, will be responsible for growing the network of media companies who aim to monetize their websites further with the addition of a revenue generating Weather Tool. “Due to the universal affects of weather, the prospective TiWi affiliate base extends past general media sites and allows for enthusiast and lifestyle vertical websites and web networks to benefit by employing the TiWi technology as well,” said Christen Everly, principal at Spokes360.
Additionally, Spokes360 will work with national and local advertisers and advertising agencies to harness the weather’s ability to motivate and incent consumer purchase behavior.
“With TiWi advertisers can fully leverage the weather, and virtually any weather variable, to establish greater relevancy with a weather triggered ad,” said Lee Sarles, principal at Spokes360. “For example, iced beverage ads have been delivered only at times and places where the temperature rises to a specified degree. Frizz controlling hair care product messages can be delivered based on high humidity levels, when they happen.”
“We are thrilled to tap into Spokes360’s experience in growing advertising platforms and well as their keen understanding of what it takes to appeal to an advertiser on all levels including content immersion goals, pricing and performance,” said Andy Dahl. “We expect that not only TiWi, but its entire community of network members will benefit from the strategies Spokes360 will put in place and execute.”
About Spokes360, LLC
With a collective 50 years experience, Minneapolis-based Spokes360 serves media publishers through media strategy, sales and marketing services. Core competencies include Sales & Sales Management, Media Management, Consumer and Trade Marketing, Public Relations and Multi-Media Sales Training, all on a national scope. The members of Spokes360 first came together at while working at the publishing arm of the world’s largest affinity marketing company. It was there that they launched advertising platforms for more than 35 media entities including websites, national magazine titles, electronic newsletters plus television and radio programming for 10 unique membership brands. Spokes360’s vision is to employ its expansive knowledge of the media advertising landscape to the benefit of clients. For information about Spokes360, please visit www.spokes360.com.
About Totally Interactive Weather, LLC (TiWi)
Founded by the country’s longest running on-air weather personality, Dave Dahl and his digital savvy, entrepreneurial son, Andy Dahl, TiWi is a leading national digital media organization blending innovative weather technologies with advanced advertising capabilities. TiWi’s mission is to deliver the most engaging, interactive and productive advertising and weather to online and mobile visitors. Our other Tools are utilized by over 380 newspaper, television and radio web sites to deliver value-add content to their visitors. The Weather Tools also provide a unique ad space for advertisers to effectively extend their reach of existing offline and online campaigns and maximize ad spend return. With over 2.0 million unique visitors each month, ads are presented to viewers who are in “active search mode” and arriving to ads on purpose – not randomly web surfing for entertainment. For more information about TiWi, please visit www.mytiwi.com.
Media Contact: Christen Everly
Spokes360, LLC
Phone: 612-455-6034
Mobile: 612-306-2274
Christen.everly@mytiwi.com
With its immersive ad unit uniquely combining both consumer-friendly weather data and an interactive and relevant advertising message, TiWi is known for turning what used to be a budget expense line into a revenue stream for online publishers. To date, more than 380 media websites have capitalized on TiWi’s unique ability to deliver best-in-class weather data to consumers while also generating revenue by allowing advertisers to reach those consumers at pivotal daily decision-making points without redirecting visitors off-site.
Spokes360, led by senior level former media executives Lee Sarles and Christen Everly, will be responsible for growing the network of media companies who aim to monetize their websites further with the addition of a revenue generating Weather Tool. “Due to the universal affects of weather, the prospective TiWi affiliate base extends past general media sites and allows for enthusiast and lifestyle vertical websites and web networks to benefit by employing the TiWi technology as well,” said Christen Everly, principal at Spokes360.
Additionally, Spokes360 will work with national and local advertisers and advertising agencies to harness the weather’s ability to motivate and incent consumer purchase behavior.
“With TiWi advertisers can fully leverage the weather, and virtually any weather variable, to establish greater relevancy with a weather triggered ad,” said Lee Sarles, principal at Spokes360. “For example, iced beverage ads have been delivered only at times and places where the temperature rises to a specified degree. Frizz controlling hair care product messages can be delivered based on high humidity levels, when they happen.”
“We are thrilled to tap into Spokes360’s experience in growing advertising platforms and well as their keen understanding of what it takes to appeal to an advertiser on all levels including content immersion goals, pricing and performance,” said Andy Dahl. “We expect that not only TiWi, but its entire community of network members will benefit from the strategies Spokes360 will put in place and execute.”
About Spokes360, LLC
With a collective 50 years experience, Minneapolis-based Spokes360 serves media publishers through media strategy, sales and marketing services. Core competencies include Sales & Sales Management, Media Management, Consumer and Trade Marketing, Public Relations and Multi-Media Sales Training, all on a national scope. The members of Spokes360 first came together at while working at the publishing arm of the world’s largest affinity marketing company. It was there that they launched advertising platforms for more than 35 media entities including websites, national magazine titles, electronic newsletters plus television and radio programming for 10 unique membership brands. Spokes360’s vision is to employ its expansive knowledge of the media advertising landscape to the benefit of clients. For information about Spokes360, please visit www.spokes360.com.
About Totally Interactive Weather, LLC (TiWi)
Founded by the country’s longest running on-air weather personality, Dave Dahl and his digital savvy, entrepreneurial son, Andy Dahl, TiWi is a leading national digital media organization blending innovative weather technologies with advanced advertising capabilities. TiWi’s mission is to deliver the most engaging, interactive and productive advertising and weather to online and mobile visitors. Our other Tools are utilized by over 380 newspaper, television and radio web sites to deliver value-add content to their visitors. The Weather Tools also provide a unique ad space for advertisers to effectively extend their reach of existing offline and online campaigns and maximize ad spend return. With over 2.0 million unique visitors each month, ads are presented to viewers who are in “active search mode” and arriving to ads on purpose – not randomly web surfing for entertainment. For more information about TiWi, please visit www.mytiwi.com.
Media Contact: Christen Everly
Spokes360, LLC
Phone: 612-455-6034
Mobile: 612-306-2274
Christen.everly@mytiwi.com
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Spokes360
Christen Everly
612-455-6034
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Christen Everly
612-455-6034
spokes360.com
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