ABC11 Eyewitness News to Sponsor Habitat For Humanity of Durham’s Home for the Holidays Campaign

Raleigh, NC, July 19, 2012 --(PR.com)-- ABC11 Eyewitness News (http://www.abc11.com) has announced that it will serve as the media sponsor for a unique campaign with the Habitat for Humanity of Durham (HFHD) called Home For the Holidays, which will work to provide a local family in need with a new home by the 2012 Holiday season. ABC11 will provide coverage of the home building kickoff, which is scheduled for Thursday, July 19 at 7 a.m. at The Streets at Southpoint in Durham. During the kickoff event, framers will build much of the exterior portions of the future HFHD home, which will remain on display at The Streets at Southpoint behind the Crate & Barrel store for one month. During this time, shoppers and visitors will be invited to tour the partially-constructed home, connect with and learn more about HFHD’s message, learn more about the family receiving the home, and support the campaign by making a donation to HFHD. In an effort to raise awareness about the home, HFHD and additional community outreach opportunities, a Build Hope Community Day will be held at The Streets at Southpoint on Aug. 4, where attendees will be able to enjoy family-friendly activities and tax-free shopping. On Aug. 6, the home will be transferred to its permanent location in Durham where volunteers will work to finish the home in time for the holidays.

The Streets at Southpoint and Belk will join ABC11 in sponsoring the building of the home. This will be the first time that a HFHD home will be built at a shopping mall.

For more information about the event, visit: http://www.durhamhabitat.org/

Quotes:
“We are honored to serve as the media sponsor for the building of the Bostic family home as part of the Habitat for Humanity of Durham’s Home For The Holidays Campaign,” said Monica Barnes, Director of Community Affairs and Programming of ABC11 Eyewitness News. “We are committed to serving and improving our community and are excited to join The Streets at Southpoint and Belk in helping a family in need receive a new home in time for the holidays.”

New Media Content:
ABC11 Eyewitness News Facebook Page:
http://www.facebook.com/ABC11

ABC11 Eyewitness News Twitter Page:
http://twitter.com/ABC11_WTVD

About ABC11 Eyewitness News:
ABC11 Eyewitness News provides 33 hours of local news every week, serving more than 1 million households in a 23-county area in North Carolina and Virginia. Eyewitness News also provides news, weather and sports information 24 hours a day on ABC11.com as well as serving two additional digital channels, the HD Live Well Network on 11.2 (Time Warner Ch. 1112) and the Live Well Network on 11.3 (Time Warner Ch. 113). ABC11 WTVD is part of the Disney-ABC Television Group, which is home to all of The Walt Disney Company's worldwide entertainment and news television properties. For more information, go to http://www.abc11.com.

Caitlin Russell
MMI Public Relations
(919) 233-6600
caitlin@mmipublicrelations.com
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http://www.mmipublicrelations.com