A New Marketing Tool for Pharmaceutical Sales Reps - DoctorDinners.com

Reno, NV, July 21, 2012 --(PR.com)-- DoctorDinners.com serves as a comprehensive, “one-stop-shop” for physicians and other eligible providers in the medical field to search for sponsored educational meals otherwise known as “drug rep dinners.”One of the few perks offered to doctors are these complimentary dinners (or lunches) accompanied by an informational lecture about a relevant medical topic. Often, the venue is an upscale restaurant or establishment which would presumably entice busy physicians to attend, if not for the education and roundtable discussion, but for the ambiance. Educational entertainment at it’s best, controversial drug pushing at its worst. Nevertheless, most physicians enjoy the experience and often attend regularly.

The problem has been that pharmaceutical representatives (pharma reps) have been slowly feeling the squeeze from the top down, and are increasingly limited in what marketing methods they can use. Face-to-face time with practicing physicians is often limited by office policies or forbidden by many doctors. Providing perks to physicians is frowned upon or illegal in most instances. The dinners are just about the only legal means of grabbing a doctor’s attention for more than a quick signature (for samples). Pharma reps often leave a flier at the physician’s office announcing an upcoming dinner. Unless the doctor saves the flier (not likely), writes it down in his/her calendar (less likely), or happens to commit it to memory (least likely), the odds of attending the dinner are close to nil.

That is where doctordinners.com steps in. Pharma reps are able to submit their “doctor dinner” directly on the website, along with the location and any other pertinent information. This makes the site a great marketing tool for pharmaceutical sales reps. In addition, restaurants may submit their venue to the site, which caters to physicians who enjoy fine dining. Doctor dinners are often held on weeknights when business at a restaurant may typically be slower. A venue could capitalize on this opportunity by submitting to DoctorDinners.com.

Ultimately, physicians and other eligible medical providers will be able to search for upcoming dinners based on specialty, date, and location. This will increase turnout and make for a better experience for the doctor, the pharma rep, the speaker, and the restaurant/venue. A win-win situation all around.