Valpak to Give Away Local Franchise at NAASF

Largo, FL, June 23, 2007 --(PR.com)-- Many people have aspirations of business ownership but only a few ever take the next step. The reasons why run the gamut, ranging from concept selection to cowardice, but it’s the often astronomical business startup costs that shift those entrepreneurial endeavors from center stage to second string.

For over two decades, Valpak has allowed consumers to make the most of their money with their blue envelopes filled with coupons. At this summer’s North American Association of Subway Franchisees (NAASF) Convention and Expo in New Orleans, Valpak will provide a tremendous opportunity for one individual who meets Valpak’s qualifications to help redevelop a market that has seen its share of misfortunes lately. Valpak will award their New Orleans franchise to one lucky entrepreneur for an unheard of price: free.

“Normally, this franchise would have a one-time initial territory fee of well over $50,000, but we plan to waive this cost to give one individual an opportunity for a new beginning,” said Mark Liston, Valpak’s Director of New Franchise Development. “We are looking for an individual who meets our qualifications, is comfortable with direct sales, business-to-business and is looking to build a sales organization and be hands on with a full-time business. All the individual would have to pay is a one-time $15,000 franchise and training fee and the New Orleans franchise is theirs.”

Though the franchise is in New Orleans, interest from out-of-state residents is encouraged. An ideal candidate would be someone who once lived in the area that is looking to relocate back and contribute to the community they once called home.

Valpak is one of the nation’s leading direct mail companies and one that consumers are very familiar with. Each month, more than 40 million Valpak® envelopes are mailed to households in the United States, Canada and Puerto Rico. Through its combined products, including online savings portal Valpak.com, Cox Target Media Inc. – which owns and operates Valpak – delivers a significant monthly advertising audience.

The Valpak® envelope is one of the most recognized direct mail brands in the United States and responsive consumer audiences have come to know and trust its nationally branded products. It has more than 100 different categories of coupons, but 80 percent of the envelope’s volume comes from 66 high-demand business categories. Studies have found the categories that are most appealing to consumers include groceries and grocery stores, sit-down and fast-food restaurants, mass retail and department stores, pizza, home improvement, video rental, entertainment and auto repair.

The average Valpak® envelope contains 35 national, regional and local coupon offers and, in one instance, the total number of coupon offers in the Valpak® reached 120. Envelopes are retained in the household for days, weeks and even months as consumers review their coupons frequently. More than half of households who receive the Valpak® keep their Valpak® coupons at least one month or until expiration.

The NAASF will hold its Convention and Franchisee Business Expo in New Orleans at the Hilton New Orleans Riverside from July 23rd through 26th. The convention will be open to the general public on July 24th from 4 p.m. to 7 p.m. and Valpak invites aspiring entrepreneurs to visit the company’s booth at the show to receive more information about the giveaway. For those who can not attend and are looking to obtain additional information about Valpak’s New Orleans giveaway, send an email to franchiseinformation@valpak.com with “Gimme New Orleans!” in the subject line of the email and you will be sent instructions for entering the contest.

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About Cox Target Media and Valpak
Headquartered in Largo, Florida, Valpak® is owned and operated by Cox Target Media Inc., one of the leading direct marketing companies in North America. The familiar blue Valpak® envelope delivers savings to some 40 million households throughout the United States, Canada and Puerto Rico on a monthly basis. Annually, Valpak® distributes approximately 20 billion offers inserted in more than 500 million envelopes. Cox Target Media Inc. is a wholly-owned subsidiary of Atlanta-based Cox Enterprises, Inc., one of the largest media companies in the United States.