Pretty, Colorful Maternity/Nursing Lingerie Makes Moms Happy and is "The Big Idea"
Eve Alexander, a line of sexy maternity and nursing lingerie and apparel was featured on “The Big Idea with Donny Deutsch” on CNBC June 20, 2007. The company improves expecting and new moms' self-image by offering products that help women "Embrace their Curves."
Indianapolis, IN, June 23, 2007 --(PR.com)-- Over half of pregnant and nursing women are not happy with the bland and boring choices of maternity and nursing bras on the market today reveals a survey. According to Jane Ivanov, President of Eve Alexander Maternity & Nursing Lingerie, finally, there is a stylish, sexy and super comfortable line of lingerie for moms-to-be and new moms, which will make women feel and look beautiful while being supportive and functional. Ivanov was one of the guests on “The Big Idea with Donny Deutsch” on CNBC June 20, 2007.
“The goal for us has always been to improve the self-image of the women during this special time in their lives. Our motto is: Embrace Your Curves. We want our customer to embrace her new curves and enjoy looking at herself in the mirror. Women today are used to such variety in the fashion lingerie market, but these styles are not made with the extra support and breastfeeding features. Now there is no reason for them to “suffer” during pregnancy and nursing period with their grandma’s style underwear.”
Eve Alexander was founded in 2004 to empower pregnant and nursing women with a wide choice of colorful, lacy yet functional lingerie. Bras are equipped with drop-cup function for breastfeeding and provide much needed support. Panties are made with special soft elastic on the front for added comfort, side straps on the panties have adjustable slide straps (like those used in most bras straps) to accommodate expanding hipbones and growing belly during pregnancy and after.
According to the Center for Disease Control, there are over 4 million babies born every year in the US; over 70% of women breastfeed their babies at the hospital 7 days after delivery, and over 36% report breastfeeding at six months. Surgeon General has made it a priority to encourage breastfeeding to increase these number according to Healthy People 2010 goals as benefits of breastfeeding range from stronger immune system for the new born to lower risk of cancer for the mother to lower healthcare costs for society. Ivanov adds, “Breastfeeding is an important time to nurture the baby with Nature’s best, but it is a challenge for the new mom. We know that our coordinated lingerie will make breastfeeding a little bit more appealing to women – she will look good in her new nursing bras and matching panties just like she is used to. Pleasing pregnant women and new moms is a must in any culture!”
The popular TV host Donny Deutsch was impressed with the idea and said that it “will make millions.” Eve Alexander is currently sold through over 100 maternity boutiques, hospital and online stores in the US, Canada, Europe, Australia and South Africa. Sales at target.com are launching in July 2007.
If you would like more information about Eve Alexander LLC, or to schedule an interview with Jane Ivanov, please call 317-332-0236 or e-mail Jane@EveAlexander.com
Contact:
Eve Alexander Maternity & Nursing Lingerie
Tel. (317) 332-0236
E-mail: info@EveAlexander.com
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“The goal for us has always been to improve the self-image of the women during this special time in their lives. Our motto is: Embrace Your Curves. We want our customer to embrace her new curves and enjoy looking at herself in the mirror. Women today are used to such variety in the fashion lingerie market, but these styles are not made with the extra support and breastfeeding features. Now there is no reason for them to “suffer” during pregnancy and nursing period with their grandma’s style underwear.”
Eve Alexander was founded in 2004 to empower pregnant and nursing women with a wide choice of colorful, lacy yet functional lingerie. Bras are equipped with drop-cup function for breastfeeding and provide much needed support. Panties are made with special soft elastic on the front for added comfort, side straps on the panties have adjustable slide straps (like those used in most bras straps) to accommodate expanding hipbones and growing belly during pregnancy and after.
According to the Center for Disease Control, there are over 4 million babies born every year in the US; over 70% of women breastfeed their babies at the hospital 7 days after delivery, and over 36% report breastfeeding at six months. Surgeon General has made it a priority to encourage breastfeeding to increase these number according to Healthy People 2010 goals as benefits of breastfeeding range from stronger immune system for the new born to lower risk of cancer for the mother to lower healthcare costs for society. Ivanov adds, “Breastfeeding is an important time to nurture the baby with Nature’s best, but it is a challenge for the new mom. We know that our coordinated lingerie will make breastfeeding a little bit more appealing to women – she will look good in her new nursing bras and matching panties just like she is used to. Pleasing pregnant women and new moms is a must in any culture!”
The popular TV host Donny Deutsch was impressed with the idea and said that it “will make millions.” Eve Alexander is currently sold through over 100 maternity boutiques, hospital and online stores in the US, Canada, Europe, Australia and South Africa. Sales at target.com are launching in July 2007.
If you would like more information about Eve Alexander LLC, or to schedule an interview with Jane Ivanov, please call 317-332-0236 or e-mail Jane@EveAlexander.com
Contact:
Eve Alexander Maternity & Nursing Lingerie
Tel. (317) 332-0236
E-mail: info@EveAlexander.com
###
Contact
Eve Alexander
Jane Ivanov
317.571.1064
www.evealexander.com
Jane Ivanov
317.571.1064
www.evealexander.com
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