Long Term Care Insurance Association Starts Campaign to Educate Younger Individuals

Los Angeles, CA, July 27, 2012 --(PR.com)-- Most people associate long term care with nursing homes but the fact is young people face the risk of needing care as a result of illnesses and increasingly accidents.

“The number of young people seriously injured in car accidents linked to texting is rising and will only continue to grow,” declares Jesse Slome, executive director of the American Association for Long-Term Care Insurance, the national organization that advocates for long term care insurance planning for individuals. “Accidents can lead to paralysis or serious injury that may take months or years before the individual is able to function and that’s what’s called long-term care.”

The organization announced commencement of an effort to educate younger individuals and their parents of the risk of potentially needing long term care. “Increased awareness of the risk may change behaviors and that’s a positive impact we can have,” Slome explains. “But we are also seeing parents with adult children in their 20s offering to buy long term care insurance for their children.” Insurance protection at younger ages is extremely affordable.

The effort will include gathering data on younger claimants. “It’s always better when you can explain that the need happens to real people,” Slome adds. “People perceive incorrectly that long term care insurance is something you buy when you are 60 and use when you are 80. That’s simply not true.” Today, most long term care insurance policies are purchased by individuals seeking protection should they need care not covered by health insurance or Medicare that can be received in their own home.

The American Association for Long-Term Care Insurance is the Los Angeles-based national trade organization which focuses on educating individuals about the importance of planning for the risk of long term care.

For additional information or to hear from a member of the Association call the national headquarters at (818) 597-3227 or visit the organization’s website where access to a variety of free online long term care insurance planning guides is available.