"Invisible" Mentor Guiding You

New Book Information: Tales of People Who Get It is based on the ideas, action and belief of 34 highly accomplished people from different walks of life. The variety, scope and depth of the interviews ensure that Tales of People Who Get It has something for everyone. The various perspectives on the formula for success allow you to develop your own success model. You can emulate the resolutions should the same challenges arise in your life.

New York, NY, June 23, 2007 --(PR.com)-- Announcing the Long Awaited Book, Tales of People Who Get It

Most people would be amenable to having their personal mentor to guide them whenever they are facing difficult challenges in their work and life. And, most “thinking” people ask themselves the eternal human question, “How can I better my condition?” And most people wish that they had that special je ne sais quois. And, we’ve all had people say to us that someone just doesn’t “get it” or the other extreme, someone really “gets it”. Among the people who “get it,” we know that some “get it” more than others. Intuitively we know what that means but few of us ever explore the notion any further, as fundamentally important as it may be.

Until now, that is. In her first book, Tales of People Who Get It (USD $21.97, www.lulu.com/content/718670), Avil Beckford provides us with information that demonstrates in concrete terms what it means to “get it.” Not only does she helps us understand the phenomenon, but she also helps us understand how identifying and creating the right conditions to “get it” can make a huge difference in so many aspects of our lives. Through the experiences of others, she shows readers how to “better their condition” and be the special people they are.

Tales of People Who Get It gives readers the tools to:
· Put things into proper perspective and not lose sight of the really important things in life
· Maintain their sanity and well-being during stressful times, or when they lack clarity and focus
· Be a questioner and apply concepts – they come across – to their unique situation
· Deconstruct the problems and challenges they face in life and successfully resolve them
· Walk away from situations that do not align with their values, or are not the right fit for them
· Be resilient. Being fired more than once, or declaring personal bankruptcy, or whatever obstacle may arise, isn’t the end of life, people can still rise to success after they’ve been dealt multiple blows

Based on 34 fascinating interviews, Tales of People Who Get It is written so simply that anyone can understand them and apply the concepts, principles and methods set down with noticeable results almost from the very start. It is as practical as decades of actual experience resolving difficult challenges and leading a successful lifestyle. The interviewees exhibit 13 common qualities or what Beckford has coined “ItnessPoints.” Each ItnessPoint falls along the Itness Continuum, a scale that ranges from non-itness on one side to ultimate enlightenment on the other. The Continuum indicates where some people have more of “It” than others. The 13 ItnessPoints are then categorized with 12 Avil Beckford Basics, Beckford’s own life lessons, into three key themes that emerged in the interviews: Focus, Learning and Passion that are distilled into an Itness Funnel.

These individuals - from Canada, the United States, Sweden, Switzerland, Jamaica and South Africa - are not celebrities, but are regular people like you and me. They are from different walks of life, but the challenges they face are the same challenges that anyone faces. In Tales of People Who Get It readers are invited to take a step through The Itness Door where they arrive at a place that raises their awareness, and through guided instructions, they learn how to apply what they’ve just read to their own lives. They learn how to resolve those same challenges should they arise in their own lives.

The reader will change in subtle ways. They may experience a change in perspective or even a change in the way they approach the problems that will inevitably arise in their lives. When they find themselves in certain situations, they will feel as if they have an invisible mentor, an invisible person speaking to them in a supportive manner.

The variety, scope and depth of the interviews ensure that Tales of People Who Get It has something for everyone. The various perspectives on the formula for success allow people to develop their own success model. They can emulate the resolutions should the same challenges arise in their lives. For example, Tales of People Who Get It can help them respond appropriately in many different situations.

Beckford launched her firm Ambeck Enterprise 10 years ago. With 14 years of solid experience in research and analysis, conducting the interviews and uncovering the ideas, actions and beliefs that build a collection of scintillating and unique success stories came naturally. In 2002, her work for one client was featured on the front page of the Wall Street Journal.

Tales of People Who Get It (USD $21.97 plus S&H, 231 pages, 6.14" x 9.21", soft cover, ISBN: 978-1-4303-1598-8) is available for sale at www.lulu.com/content/718670).

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Contact
Ambeck Enterprise
Avil Beckford
416-929-2882
www.talesofpeoplewhogetit.com
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