Leading Lemon Laws Firm Looks to Help More Car Owners in Need

Ambler, PA, June 25, 2007 --(PR.com)-- Anyone who has ever been stuck with a defective car now has a way to fight back. Attorneys Kimmel and Silverman – who's lemon laws firm LemonLaw.com has helped more than 40,000 drivers recoup losses from faulty vehicles – are looking to expand their reach to help even more people.

By utilizing the power of the Internet through Philadelphia online marketing company Dinkum Interactive, the lemon laws firm hopes to let more drivers know that help is out there.

"So many people are affected by lemons," says Rick Simmons, President of Dinkum Interactive. "We are proud to be a part of this project, and our goal is to make sure more people realize law firms like Kimmel and Silverman are out there and are able to help."

Dinkum will work with the lemon laws firm to determine the best course of action for the site's overall online strategy.

Says Simmons, "Now that more than 150 million Americans use the Internet to find information, helpful resources like LemonLaw.com need to be more visible."

The site offers detailed information on lemon laws in Pennsylvania, New Jersey, Maryland, Massachusetts, Ohio, Vermont, Rhode Island, Washington DC and Delaware, and promises to answer any questions a person may have on the subject. The organization itself has succeeded in obtaining more new vehicles and refunds for their clients than any other lemon laws firm in the Northeast.

LemonLaw.com has been using pay-per-click and search engine optimization since the beginning of Internet marketing. When they set out to look for a new marketing firm, they wanted one that could think outside of those common areas of Internet marketing.

Simmons says, "Our partnership with LemonLaw.com is natural because of the lemon laws firm’s long experience with the Internet. They never want to be satisfied and that is a perfect client for us."

"The Internet is changing rapidly," he adds. "And the methods now being used for Internet marketing will be outdated in the next few years. We are implementing the changes necessary to be successful over the Internet now. With our own blogging expert on staff and our own video equipment, we are poised to take advantage where others have yet to set foot."

Based out of Philadelphia, Dinkum Interactive is a website marketing company specializing in online visibility. With the belief that "if you build it, they will come," is never the right strategy for a website, Dinkum works to make sure their clients' brands are seen by potential consumers.

"Targeted websites are an extremely important business development channel for Kimmel and Silverman," says Stephen Tomasco, the Director of Information Technology for LemonLaw.com. "It was clear from our first meeting that Dinkum Interactive is a true industry leader in Internet marketing. We view Dinkum Interactive’s knowledge of the Web and their various advertising means to grow our business as a great competitive advantage."

"When our work can benefit thousands of local residents," adds Simmons, "that's truly something special."

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