Paving Contractor in Raleigh, NC, Teams with Local Online Marketing Firm to Boost Web Presence

Raleigh, NC, August 03, 2012 --(PR.com)-- Home and business owners in and around Raleigh, NC, who need a reliable and affordable paving or concrete contractor will soon have an easier time locating such a professional on the Web. Locally owned business Herndon & Herndon Paving, which specializes in driveway paving, parking lot paving, asphalt repair, and more, has partnered with local online marketing firm Prospect Genius in an effort to improve its Web visibility and accessibility. The goal is for area residents searching for the services that Herndon & Herndon Paving offers to quickly and easily locate the company's Web site.

According to surveys conducted by the Pew Internet & American Life Project, search engine use is one of the most popular online activities. As of February 2012, 73% of all Americans utilized search engines to find information--59% of those on any given day. That's why it's vital for a small business like Herndon & Herndon Paving to have a Web site that performs well on major search engines. In today's digital age, having an active, informative, and easy-to-locate Web site is key in staying competitive with other local paving and concrete contractor companies.

Prospect Genius's main marketing tactic is search engine optimization, or SEO. By incorporating industry- and location-specific keywords into Herndon & Herndon Paving's Web site copy, Prospect Genius will help Raleigh residents encounter the business when searching for the services it offers. For instance, home- and business owners who query a search engine such as Google, Bing, or Yahoo! using keywords like "driveway paving Wake Forest" and "concrete stamping Chapel Hill" should be presented with Herndon & Herndon Paving among the top search engine results.

"Studies have shown that sites in the top two or three search engine results get the most traffic," states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. "Those new site visitors can become new customers, once they see what the business has to offer. For Herndon & Herndon Paving, a search-engine optimized Web site can lead to a broader customer base in the local area."

The concrete and paving contractors at Herndon & Herndon Paving have more than 30 years of experience in the industry. The Raleigh-based company specializes in driveway repair and resurfacing, parking lot paving, concrete pouring and stamping, and other walking and driving surface services.