KLeN Laundry Partners with Brand Equity Showroom

Corona, CA, August 06, 2012 --(PR.com)-- KLeN Laundry, producers of environmentally conscious apparel and accessories utilized by action sports enthusiasts, professional athletes and those that appreciate a quality product with a charitable aspect have inked a deal with Brand Equity Showroom to represent the brand.

“We were immediately drawn to the KLeN collection as soon as we saw it at the LAUNCH show in Santa Monica. KLeN Laundry is a play on words in so many ways, but ultimately is a quality product that will have you appreciating socks and underwear like never before,” says Brian Stark, founder of Brand Equity. “We really like the fit, quality, and fun that comes from this collection and feel like it will complement our other lines perfectly.”

“The thing that excited us so much about Brand Equity as well as Brian and Justin is their commitment to the brands they represent and their ability to bridge the gap between contemporary/lifestyle accounts and the action sports world,” said KLeN co-founder and designer April Froke. “Brand Equity has relationships with the best of the best accounts and we’re psyched to have them represent our brand.”

2012 has been the breakout year for KLeN with products shipping to more than 6 countries and all across the United States. Line extensions and continued environmental commitments will push boundaries and ultimately aim to please more feet along the way. The current collection is available for viewing with Brand Equity and will be featured for LA Market beginning August 13.

About Brand Equity Showroom
Brand Equity Showroom, established in 1996 by Brian Stark, is a leading brand building agency in the United States. Based in Los Angeles, the agency/showroom represents men's and women's contemporary and street wear collections as well as premium denim and accessories. We take pride in selecting our designers as our clients are reliant upon our selection making. Our designers/collections are from all parts of the globe including England, Germany, Australia. Japan, Italy, Canada and the United States.

About KLeN Laundry
Born in a basement in Long Beach, CA and founded on the principals of style, comfort an d eco-friendly materials, KLeN Laundry has revolutionized the way you will think about socks forever.

Did we invent the sock? No. But we Reinvented the way socks are made by taking cotton out of the equation and utilizing an insanely comfortable blend of bamboo and other eco-friendly materials.

In the end, these things shouldn't be called "socks" but rather "happiness" for your feet It's time you emptied your drawers of boring cotton socks and experience the best thing to come out of Long Beach since Sublime.

KLeN Laundry - Look Good | Feel Good | Do Good.