Signalfire Launches a Lake Geneva Fiduciary Website

Lake Geneva, WI, August 09, 2012 --(PR.com)-- Signalfire, a digital marketing and branding agency, launched a website and content marketing strategy for Voyager Capital Management - a Lake Geneva, Wis., portfolio management and financial planning fiduciary firm. Voyager needed a new website that would demonstrate their professional expertise and client advocacy. It needed to have maximum security for client information, and expansion capacity they could maintain themselves. The website would be their platform to begin to share their passion and expertise in investments and financial planning.

In the financial world, more and more information and data is available to investors, and the need for expert analysis is more critical than ever. The highly credentialed team at Voyager truly understands the way clients live and wish to live, and takes that into account with their investment planning.

“Voyager faces an industry that has been hobbled by bad press for the last several years,” Voyager Principal and Managing Director Robert Anderson said. “Being effective, trustworthy, and experts in the investment world—Voyager needed to demonstrate their passion and fiduciary responsibility online. In short, Voyager wanted to build a strong sense of trust with their online presence.”

The mobile friendly website, voyagercapitalmgt.com, designed by Signalfire can easily expand over time with new pages, content, imagery, and video. The clean, intuitive navigation design allows for customers to easily navigate through the site, and access their accounts with secure login. Signalfire’s design team delivered a website that Voyager could easily manage.

Once the site was launched, Signalfire developed a marketing strategy using the site as the central platfrom. The new marketing program includes an email marketing campaign, content development, a quarterly newsletter all centered around the fresh new design of their website.

“Signalfire has worked side by side with Voyager's team to develop a web presence that builds on their expertise and wide-ranging knowledge,” Signalfire Creative Operations Manager Susan Geye said. “As they continue to build on their online marketing, blogs, and strategic content, their website will play a greater role in developing the type of leads they seek.”

Signalfire took the time to listen to the goals and needs of Voyager and delivered more than a new website. Voyager needed a website solution and Signalfire completed the project with a full-service online strategy.