Ride-on Toy Company Opens Its Doors with New Ride-Able Toy Bull

Austin, TX, August 26, 2012 --(PR.com)-- The ride-on toy manufacturer Soft Side Toys has announced that they are open for business, selling a unique new ride-on toy product to both consumers and commercial buyers around the globe.

Their first product is a unique ride-on bull called the "Li'l Longhorn," shaped like the famous Texas longhorn steers, complete with ears, tail, and two horns that double as handles. Unlike other ride-on toys that are formed from unyielding plastic or wood, the Li'l Longhorn is filled with air and built from durable PVC. The soft material doesn't pinch skin, while the toy's robust construction allows kids to romp freely without fear of breakage or injury. The result is a high-tech hybrid ride-on toy that engages kids like a rocking horse but moves with the reciprocal energy of a hoppity-hop or hop ball.

"We're elated to bring this new ride-on toy concept to kids and families," says founder Mike Donegan. "Not only is the Li'l Longhorn a delight to ride, but it also functions as a great discovery toy, helping children learn coordination, confidence, and the joy of exploration." Soft Side Toys hopes their new ride-on toy becomes useful as both entertainment and as a therapy and autistic toy for kids with special needs.

Soft Side Toys was established in 2011 by Donegan, an enthusiastic father of three. The company plans to concentrate initially on ride-on toys in a variety of designs. Individuals can purchase ride-on toys now at their website, www.softsidetoys.com, and wholesale and international buyers are encouraged to contact the company directly at fun@softsidetoys.com.

A cutting-edge ride-on toy manufacturer and designer, Soft Side Toys is committed to bringing safe, attractive, and fun toys to kids around the world to encourage them to play, grow strong, and interact with our world. Soft Side Toys is based in Austin, Texas, with warehouse facilities in Garden Grove, California.