Marketing-Communications Consultant Revises 15-Page Special Event Checklist
No need to re-invent the 'Special Event' wheel -- and then possibly forget the lug-nuts, or the tire itself. A Marketing-Communications Consultant with an MBA in marketing & management, a BSJ in PR, and more than 20 years of executive experience in Operations, Strategy & Planning, PR, Marketing-Communications, Events & Project Management, has revised a 15-Page Special Event Checklist originally written in the early 1990s as a "minimal-verbiage" tool for both working pros and non-professionals.
Miami, FL, June 28, 2007 --(PR.com)-- Lee Sinoff, an award-winning marketing-communications, operations and project management generalist with more than 20 years of executive experience in Strategy & Planning, PR, marketing-communications, event planning, promotion and "Applied Creativity", has updated a ‘Special Event Checklist’ which he originally wrote in the early 1990s as a 'working tool' for both other professionals and non-professionals charged with planning and staging special events.
Sinoff, who has an MBA degree in marketing & management and an undergraduate degree in public relations, drafted the checklist to help contemporaries in the field anticipate, address and manage what can often be an overwhelming abundance of Special Event details.
“As far as I’m concerned, Special Event planning falls squarely in the category of ‘Detail & Headache Management’,” Sinoff said.
“In fact, planning and staging a Special Event can incorporate literally hundreds and possibly even thousands of major and minor issues, considerations, components and decisions. Overlooking just a few critical details — not to mention, some of the lesser-important ones — just because they got lost in the minutia, large and small, can undermine the entire event.”
The updated Checklist is now 15 pages long, single-spaced, with most of the material presented as bulleted items under categorized sub-heads.
It was conceived as a ‘minimal-verbiage’ resource for people involved in planning, staging and implementing special events. Actually, the checklist is intended “to help professionals and non-professionals start with a relatively thorough tool, so they don’t have to try to re-invent the wheel every time they have an event to work on — and that, in turn, will help them avoid the possibly of forgetting the lug-nuts, or the tire itself, for that matter.”
Sinoff has extensive experience in the field. A Vice President of two PR firms in Miami before forming an Operations, Marketing-Communications and Project Management company in 1980, he has also been the Editor & Publisher of an award-winning, four-color City magazine, and founding Editor & Publisher of a six-state, regional, industry newspaper. In 1989, he founded and later presided for three years over the Doral-Airport West Chamber of Commerce in Miami. Each of those career stops involved planning and staging numerous events.
His formal credentials include contributions to three books by McGRAW-Hill — writing about Operations, Marketing, PR, Special Events and “Applied Creativity” — and 14 national, state and local Advertising & Design awards he personally earned as a Creative Director, Art Director and Copywriter, including both local and District first-place ADDY Awards and PR-theme ad campaigns.
The “Special Event Checklist” is available from Sinoff by email, as an MS Word or PDF document. To request a free copy, contact Sinoff at professional_resources@theplate.com.
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Sinoff, who has an MBA degree in marketing & management and an undergraduate degree in public relations, drafted the checklist to help contemporaries in the field anticipate, address and manage what can often be an overwhelming abundance of Special Event details.
“As far as I’m concerned, Special Event planning falls squarely in the category of ‘Detail & Headache Management’,” Sinoff said.
“In fact, planning and staging a Special Event can incorporate literally hundreds and possibly even thousands of major and minor issues, considerations, components and decisions. Overlooking just a few critical details — not to mention, some of the lesser-important ones — just because they got lost in the minutia, large and small, can undermine the entire event.”
The updated Checklist is now 15 pages long, single-spaced, with most of the material presented as bulleted items under categorized sub-heads.
It was conceived as a ‘minimal-verbiage’ resource for people involved in planning, staging and implementing special events. Actually, the checklist is intended “to help professionals and non-professionals start with a relatively thorough tool, so they don’t have to try to re-invent the wheel every time they have an event to work on — and that, in turn, will help them avoid the possibly of forgetting the lug-nuts, or the tire itself, for that matter.”
Sinoff has extensive experience in the field. A Vice President of two PR firms in Miami before forming an Operations, Marketing-Communications and Project Management company in 1980, he has also been the Editor & Publisher of an award-winning, four-color City magazine, and founding Editor & Publisher of a six-state, regional, industry newspaper. In 1989, he founded and later presided for three years over the Doral-Airport West Chamber of Commerce in Miami. Each of those career stops involved planning and staging numerous events.
His formal credentials include contributions to three books by McGRAW-Hill — writing about Operations, Marketing, PR, Special Events and “Applied Creativity” — and 14 national, state and local Advertising & Design awards he personally earned as a Creative Director, Art Director and Copywriter, including both local and District first-place ADDY Awards and PR-theme ad campaigns.
The “Special Event Checklist” is available from Sinoff by email, as an MS Word or PDF document. To request a free copy, contact Sinoff at professional_resources@theplate.com.
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Contact
Professional Resources
Lee Sinoff
305-905-5522
Lee Sinoff
305-905-5522
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Special Event Checklist
A 15-page Checklist to help PR, Marketing, Communications & Event professionals plan, stage & implement Special Events by identifying and categorizing a wide assortment of the potential issues, components, considerations & details involved.
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