Appliance Repair Company in Anaheim, CA, Teams with Local Online Marketer to Boost Web Presence

Anaheim, CA, August 23, 2012 --(PR.com)-- Anaheim-area home and business owners who need refrigerator repair, washer/dryer repair, or other appliance repairs will soon have an easier time locating a qualified technician online. Thanks to a new partnership with the online marketing firm Prospect Genius, locally owned company S P Appliance is boosting its Web visibility and accessibility. The goal is to help Anaheim-area residents who need appliance repair and who rely on Web search engines to find local businesses to locate S P Appliance’s Web site quickly and easily.

According to the Pew Internet & American Life Project, over the past decade search engine use has grown into one of the most popular online activities. As of early 2012, 73% of all Americans used search engines—59% on any given day. Many people use search engines to learn about local businesses, including appliance repair technicians. That’s why it’s vital for a company like S P Appliance to have a Web site that’s not only active and informative, but that also performs well on search engines.

Prospect Genius markets small businesses to Internet users in their local area using a process known as search engine optimization, or SEO. SEO involves incorporating industry- and location-specific keywords into Web site content, so that the search engine sees the site as highly relevant for related searches. Going forward, Anaheim locals who query a major search engine such as Google, Bing, or Yahoo! using keywords such as “refrigerator repair,” “dishwasher repair,” or “appliance installation” should be presented with S P Appliance among the top results, thanks to Prospect Genius’s SEO efforts.

“Studies have shown that sites in the top two or three search engine results receive the most traffic,” states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “Our job is to get S P Appliance as close as possible to those coveted top spots, so that more people have the opportunity to visit the company’s site and learn what the business has to offer.”