Craig Shodeen Rejoins Sho-Deen Inc. as President; Firm Adds Custom Home Affiliate

Geneva, IL, August 24, 2012 --(PR.com)-- Craig Shodeen recently rejoined Geneva, IL-based Sho-Deen, Inc. as president of ShoDeen Residential. The announcement was made by Kent Shodeen, founder and chairman of Sho-Deen, Inc. ShoDeen Residential is a division of the full service Sho-Deen, Inc. real estate company that was founded in 1961 and features a diversified portfolio of office, retail and hotel assets.

Prior to establishing his own successful custom home building company, Sjodin Custom Homes, LLC in 2008, Craig served as president of Sho-Deen, Inc. and Fox Development Group from 1998 to 2008. During that time he oversaw the sales and construction of over 2,000 homes. At Sjodin, Craig expanded a custom home building expertise, a “valued and welcome addition to further diversify our residential home building division,” said Kent Shodeen.

Having over 30 years of residential construction, operations and custom home building expertise, Craig Shodeen will be responsible for residential home building, estimating and sales force.

“I truly enjoy working with families to design and build custom homes to suit their needs. Getting to know the homeowners from start to finish is rewarding; we want to continue this approach with every new Sjodin custom home buyer,” said Craig Shodeen.

ShoDeen Residential has been building quality homes throughout the Fox River Valley for over 51 years. Mill Creek is the company’s most ambitious active residential project to date. One of Kane County’s largest master-planned communities, Mill Creek spans over 1,400 acres and has garnered multiple prestigious honors from the National Association of Home Builders, and Professional Builder magazine as the “Best Overall Community in the Midwest”, and “Best Smart Growth Community,” among several other accolades.

When complete, Mill Creek will total more than 2,000 homes set amid two golf courses, numerous lakes, hiking and biking trails with over 45 percent open space. There are five active new home neighborhoods and now custom homes that are actively marketed in Mill Creek.

“My father has never wavered from his original goal to offer home buyers the most value for their investment,” said Craig Shodeen. “Mill Creek exemplifies his vision and his home building philosophy of superior quality and attention to community values and buyers needs.

“I always have taken a lot of pride in the family business. It’s our name on the door and it’s very important to always strive to improve on Sho-Deen’s quality product. Adding the Sjodin Custom Homes brand to the Shodeen Residential new home product mix will allow us to offer something for everyone. Now our homes will range from the upper $200s to custom homes from the $500s. I am living the dream; doing what I love and managing my family’s business. It really doesn’t get any better than that.”