Ad Agency Takes Light-Hearted Jump Into Political Fray

Memphis, TN, August 31, 2012 --(PR.com)-- Today, Memphis ad agency, Myndshift Advertising & Communications announced the launch of a new business effort that will look and feel like an authentic political campaign. The campaign, which begins the final week of August, "is just a way, for the agency to inject a light-hearted element into its new business efforts," says Jeffrey White, the leader of the up-and-coming shop. "We're passionate about our work, and the clients we serve, and we like to have fun. It's important people get to see that side of us. That’s what we do. Besides, this isn’t just a great way to attract new business, but it’s an opportunity to showcase our talent."

The campaign, which uses headlines like, "We don't need a new President, but we could use some new business" to kick-off the effort, includes social media and web elements, e-mail marketing, guerrilla marketing and direct mail. Each element was developed to look like its part of an authentic political campaign.

"As you might imagine," Jeffrey says with a wry smile, "the current political climate, and the fact that it’s so highly visible, offers many opportunities for us to have fun creatively, and get some traction behind us. It’ll be great to play off some of the crazy things that can happen, and the important issues that can arise, during a political race. So we’ll keep adding creative, every chance we get. There’s no doubt there will be tons of fodder to inspire us. Plus, since there will be an element of truth in our message, you can say it’s also an excellent way to get one’s point of view across. Everyone knows the political climate could use a dose of levity and forthrightness on occasion."

Myndshift is an integrated, creative-driven advertising and communications firm with core strengths and capabilities in several disciplines; including graphic and web design, brand strategy and identity development, direct marketing, public relations, and traditional advertising. Past agency clients include: Starbucks, KIPP Memphis Collegiate Schools; Everyday Elegance, Inc.; Greater Memphis Black Chamber of Commerce and Mississippi River Corridor–Tennessee, Inc. To learn more about the firm’s capabilities, go to: www.myndshiftadv.com