Water Damage Restoration Company in Greensboro, NC, Boosts Web Presence with Help from SEO Firm

Greensboro, NC, August 31, 2012 --(PR.com)-- Greensboro-area home- and business owners dealing with the fallout after a flood or other water disaster will soon have an easier time getting their space back to normal. Through a new partnership with the online marketing firm Prospect Genius, locally owned water damage restoration company Carolina Restoration & Carpet Cleaning LLC is working to improve its Web visibility and accessibility. The move is intended to make the process of finding Carolina Restoration & Carpet Cleaning online fast and hassle-free.

In today’s digital age, a small business needs to have an informative and easy-to-find Web site in order to remain competitive in its industry. According to a study posted in December 2011 by the Pew Internet & American Life Project, approximately 47% of American adult Internet users rely primarily on the Web to learn about local businesses. By working with Prospect Genius to improve its online presence, Carolina Restoration & Carpet Cleaning is hoping to reach those Greensboro residents who might not learn about the business through another medium.

Prospect Genius’s main marketing tactic is a process called search engine optimization, or SEO. By incorporating industry- and location-specific keywords into Carolina Restoration & Carpet Cleaning’s Web site, Prospect Genius can help the site perform better on search engines, appearing higher on the results pages for relevant searches. Going forward, area home- and business owners who query a major search engine such as Yahoo!, Bing, or Google using search terms such as “water restoration in Winston-Salem” and “professional mold removal in High Point NC” will be more likely to encounter Carolina Restoration & Carpet Cleaning among the top search results.

“Studies have shown that sites in the top few search engine results receive the most clicks,” states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “Those clicks can translate into new customers for a small business, as people spend time on the company’s Web site and learn what differentiates it from its competitors. By broadening Carolina Restoration & Carpet Cleaning’s customer base, we’re helping the business better meet its local community’s water damage restoration needs.”

Carolina Restoration & Carpet Cleaning LLC specializes in flood and water damage restoration in and around Greensboro, NC. The company’s restoration strategies include mold remediation, carpet cleaning, and interior demolition.