Media Veteran, George Young Comes to OpenJar Concepts, Inc. as Vice President of Business Development

Temecula, CA, August 31, 2012 --(PR.com)-- George Young comes to OJC as VP, Business Development with a wealth of media expertise and career experience spanning more than 15 years in TV ad placement, business development, entertainment and Internet technology. In George’s most recent position as Senior Media Buyer with Euro RSCG, he managed an average weekly spend of $500,000 to $700,000 across a broad range of clients such as Citibank, Select Comfort, Citrix Systems and St. Jude Children’s Hospital. Through the years, George has developed strong interpersonal relationships with Account Executives, Sales Managers, and Directors of national satellite systems, cable networks, and affiliated web partners such as Microsoft, DISH Networks, Viacom, Turner, and Discovery. Young states, “Coming from a traditional media background with Euro, which I am so grateful for my time there, I bring a wealth of applicable knowledge and relationships, there’s a lot to learn and I’m on the road of earning my PhD. in Lead Generation from the team at OpenJar.” Young continues, “This team is cohesive and masterful at their skills in lead gen, data analysis and pure understanding of performance driven market economics. Each day I’m here, I feel that much more informed and further validated with my decision to join this team and reinvent my career path completely.”

In his new role of VP, George will be intertwined into all aspects of OJC’s functions from client services to new client acquisition, media buying and planning and ongoing client relationship building. His responsibilities will be diverse with attention to detail and improving efficiency, all in an aggressive move to upgrade the client and publisher experience with OJC. Additionally, George will become part of the information pipeline and relationship focus that exists between OJC and their highly coveted strategic partners with an eye on mutual scalability over the long term. Reno Renaldo, EVP and Co-Owner of OJC states, “George is one of the most industry wide, well respected and well known individuals we considered. He operates from high level of integrity and passion that seeps out of him in everything he does.” Adam Warren, President and Co-Owner of OJC continues, “ We knew right away that George would be a cultural fit to the OJC “Buzzing Bee Hive” and we see him adding a layer of management, expertise and relationship building that will prove to be invaluable to OJC and it’s many partners, be it clients or publishers.”

Interesting factoids, Mr. Young’s early fascination with television and media was first fueled in his work as a Television Weathercaster and News Reporter in such markets as New York City, Raleigh, North Carolina, and Bakersfield, California. Through his early role as a "Rainmaker," George experienced the power of television first hand, communicating important information to millions. George's reporting lead to new legislation to protect California recreational water users, and raised awareness to important safety issues related to the state's water supplies.

OpenJar Concepts Inc. works to augment marketing efforts, co-develop client strategy and execute plans that are driven by performance and lead generation. The combined experience of more than 30 years in Cost Per Action/Order/Acquisition TV and Radio, Traditional Direct Response, Mobile and Entertainment is leveraged to help clients better understand the proper use and applicable nature of the various awareness and technology platforms available today. To further assist clients, OJC has formed invaluable strategic alliances to further extend the offering and added value available to their clients. OpenJar Concepts, Inc. is a privately held company headquartered in Temecula, CA. For more information about OpenJar Concepts, Inc., please visit www.openjar.com