Direct Sales Company Debuts Savvy Senior Program

San Diego, CA, September 02, 2012 --(PR.com)-- Increases in the cost of living, medical expenses and more, are forcing seniors to look for additional ways to earn an income and enable seniors to stay finacially independent of their families through their golden years. According to the Employees Benefit Research Institute Study between 2005-2009 the rate of poverty among American seniors rose as they aged. Poverty as defined by the United States Census poverty thresholds, were the highest for the oldest of the elderly, almost 15% of those over 85 were in poverty in 2009, compared with 10.5% older than 65, EBRI found. Several factors account for the growing rate of poverty among the elderly, according to Sudipto Banerjee, EBRI research associate and author of the report. "As people age, personal savings and pension account balances are depleted and as people age, their medical expenditures tend to increase." "Also the rising poverty rates noted correspond to the two economic recessioins that occured during the last decade." http://www.ebri.org

According to a US News Money Report financial exhaustion is hitting many seniors. On paper, consumer price inflation has been tame, personal incomes are modestly higher, and measures of senior poverty are reassuringly low. But in the real world, prices for many consumer items are much higher, especially in poorer neighborhoods without Wal-Marts and other price-conscious retailers. Incomes for many seniors are not rising. And many older households are experiencing what can best be called financial exhaustion. http://money.usnews.com/money

Many older consumers have scrimped during their retirement years to make ends meet. While they make enough money to avoid poverty, they have never had much of a cushion. Now, with nest eggs depleted and home values still depressed, they are running out of painless financial sacrifices.

If a senior citizen is home bound due to a physical disability, it further complicates matters for them. Many seniors have a background in areas that are very beneficial to the growth and success of a business but may lack start up costs or the insight as to where to begin. Many seniors just want something to do to fill their time.

Bella Shaye Jewelry has eliminated the start up costs and provides insight as to where to begin, by offering the members of the Savvy Seniors Program a free Bella Shaye Website with an online store, plus access to the Bella Shaye Business Center for additional marketing and educational materials. Seniors also have the ability to build, grow and manage a sales team of sales representatives who will conduct in home parties and the Savvy Senior will then earn a residual income from the sales team. Seniors can sell the jewelry and handbag lines via phone, online or in person.

Bella Shaye Jewelry Savvy Seniors Program is open to those who need an additional income working from home who are 62 years plus, have a strong sales and/or marketing background, and who are computer savvy and be able to post on social media sites, and advertise online. Seniors must have a computer with internet access and have an interest in building a sales team. Bella Shaye will pay seniors commissions on their sales and that of their team sales.

Seniors are able to work from the comfort of their homes, be flexible in their schedules and be in control of how much they need to make each month to help make ends meet. An in home business can also provide tax benefits to the senior too. By paying commissions and not minimum wage, seniors with a background in sales/marketing have the advantage of making more money in less time than a traditional minimum wage job all from the comfort of their homes.

Bella Shaye Jewelry is hoping to help senior citizens earn an extra income from the comfort of their home.

Bella Shaye Jewelry is conducting interviews for the Bella Shaye Savvy Senior Program by contacting info@bellashaye.com