RSW US Managing Director Mark Sneider Appears on That Marketing Show

Cincinnati, OH, July 01, 2007 --(PR.com)-- Like any professional services business, advertising, public relations, and graphics agencies are always on the lookout to attract more and better business – a labor intensive and often thankless job, particularly for smaller firms. Join That Marketing Show host Rodger Roeser as he is joined by RSW US managing director Mark Sneider as they discuss best practices and strategies that enable agency principals and new business development leaders attract and retain clients.

That Marketing Show Host Rodger Roeser, also president of Cleveland and Cincinnati based integrated public relations firm Eisen Management group, says Sneider shared a host of outstanding ideas to set an agency apart from the competition, and also showcases the Agency Brand Potency test, and unveils the Agency New Business Development Manager survey. “There are many ways to go about finding new clientele in the agency business, but often times, trying to do it yourself is simply not the best way to go. Sneider discusses outsourcing the new business to connected professionals – something increasingly agencies are beginning to do.”

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That Marketing Show is produced weekly and airs online at www.thatmarketingshow.com. It is designed to kick start creativity, push profitability ceilings, and share tips and best practices in marketing an organization, its products and its services. The show is hosted by award winning broadcast and print journalist, accredited public relations professional, advertising and marketing guru, all around good guy and wannabe rock star – Rodger Roeser.